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Discussing Different Images Of Pharmaceutical Company, Roula Afif Bou Assi, Ola Bazaza
Discussing Different Images Of Pharmaceutical Company, Roula Afif Bou Assi, Ola Bazaza
BAU Journal - Creative Sustainable Development
Every organization is a complex, non-linear, and dynamic system. Gareth Morgan discussed eight different metaphors where they can be useful devices to create mental images to clarify and interpret our organizations. These eight metaphors are: machine, organism, brain, culture, political, flux and transformation, psychic prisons and instruments of domination. This combination of metaphors helps us understand our organization, analyze the structure, the leadership style (NAGY, December 2014). In this paper I will discuss the different metaphors of a pharmaceutical company (X). It is a growing pharmaceutical company, where reading and analyzing the different metaphors will definitely help them to prepare …