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Engineering

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2014

Articles 1 - 3 of 3

Full-Text Articles in Business

Creating A Stem Identity: Investment With Return, Janet Callahan, Patricia Pyke, Susan Shadle, R. Eric Landrum Dec 2014

Creating A Stem Identity: Investment With Return, Janet Callahan, Patricia Pyke, Susan Shadle, R. Eric Landrum

R. Eric Landrum

Establishing a strong STEM (science, technology, engineering and mathematics) identity at Boise State University, a metropolitan campus with approximately 3,655 undergraduate STEM students and a total undergraduate enrollment of approximately 19,042 (16,136 FTE) has been an important step toward creating a climate conducive to facilitating fundamental change. Examples of such change include building collaborations among faculty within and across departments, establishing the identity of students as part of a community beyond their chosen major, improving the efficiency and effectiveness of university systems, and perhaps most importantly, developing a framework to think deliberately about ways to effect change. This paper is …

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The Impact Of Technology, Katina Michael Sep 2014

The Impact Of Technology, Katina Michael

Professor Katina Michael

Consumer electronics have revolutionized the way we live and work. Most students that I know would rather forgo expensive clothing labels than do without their branded smartphone. In fact, some of them would forgo food altogether if it meant their phone could be “always on” and “always with them”, clipped onto the belt buckle, strapped into a pants or jacket sleeve or increasingly into the open palm of their hand. Something happens when our basic needs as humans are overtaken by some other need that was once a distant want at best- plainly confusion in our ability to rightly determine …

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Consumer Attitude Towards The Spirit Airline Online Advertising, Tamilla Curtis, Blaise Waguespack, Anke Arnaud Feb 2014

Consumer Attitude Towards The Spirit Airline Online Advertising, Tamilla Curtis, Blaise Waguespack, Anke Arnaud

Dr. Tamilla Curtis

The airline industry is one of the most competitive industries worldwide. The Resource-Based View of the firm claims that a firm should possess a bundle of tangible and intangible resources, including assets, endowments, and capabilities, that create a sustainable competitive advantage. Airlines utilize similar type of resources, including aircraft with similar features, flying to the same destinations, and at the same speed. With intense competition, airlines have to rely on advertising to differentiate their products and to create a brand awareness to attract more passengers.

Ethics in advertising is a continuously evolving field. While most of the airlines promote their …

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