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Full-Text Articles in Business
Creating A Support System For Online Graduate Students Learning New Software, Marisha C. Kelly
Creating A Support System For Online Graduate Students Learning New Software, Marisha C. Kelly
Transforming Libraries for Graduate Students
This poster outlines strategies for creating a support system for online graduate students learning new software. The Northcentral University (NCU) Library is a 100 percent online library providing services and delivering resources to students in a remote context. According to university facts and figures, approximately 98 percent of students are enrolled in a graduate program and nearly 69 percent of those students are pursuing a doctoral degree. In May 2019, a reference and instruction librarian developed a program to support graduate students learning how to use ProQuest RefWorks, a web-based research management tool. Elements of the program include synchronous options …
Importance-Performance Gap Analysis Of The University Brand Equity Dimensions, Tulay Girard, Musa Pinar
Importance-Performance Gap Analysis Of The University Brand Equity Dimensions, Tulay Girard, Musa Pinar
Atlantic Marketing Journal
This study examines the gaps between the importance students place on brand equity dimensions and their perceptions of how well their university performs on each dimension. It also assesses if the brand equity dimensions differ based on student demographics including gender, class level, and their living arrangement. Data were collected from a university in the Midwestern U.S. from undergraduate students. The findings reveal significant gaps between the importance and performance perceptions of students, and that females, students living on campus, and freshman require special
Collegiate Competition And The Propensity For Gender Bias, Deborah H. Lester, Aberdeen Leila Borders, Terry W. Loe, Keith Tudor
Collegiate Competition And The Propensity For Gender Bias, Deborah H. Lester, Aberdeen Leila Borders, Terry W. Loe, Keith Tudor
Atlantic Marketing Association Proceedings
Since the dawn of time gender has played a starring role in human behavior. The behavioral implications of an individual’s sex have permeated research findings in a wide variety of academic disciplines. This preliminary investigation will explore the concept and definition of gender, gender bias, and gender stereotype on actions and conduct. Specifically, this inquiry will determine the scope and types of gender bias/stereotypes that exist in the business world with a primary concentration on the area of professional sales. The ultimate objective is to discover the type and level of influence a person’s gender contributes to evaluation, performance and …