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- <p>Advertising, Public service.</p> <p>Mass media and education.</p> (1)
- <p>Job stress – Education (Higher).</p> <p>College sports – Job stress – Marketing.</p> (1)
- <p>Leadership.</p> <p>Nursing schools<strong> - </strong>Administration.</p> (1)
- <p>Social entrepreneurship – Training – Education (Higher).</p> <p>Nonprofit organizations – Training – Education (Higher).</p> (1)
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- Dual-mission social enterprise (1)
- Higher education marketing (1)
- Hybrid nonprofit social enterprise (1)
- Leadership styles (1)
- Marketing differentiation (1)
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- Organizational culture (1)
- Public service announcement (1)
- Schools of nursing (1)
- Social enterprise (1)
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Articles 1 - 4 of 4
Full-Text Articles in Business
Training Future Hybrid Nonprofit Social Enterprise Leaders: A Research-Based Instructional Needs Analysis, Robert Woodrow Adams
Training Future Hybrid Nonprofit Social Enterprise Leaders: A Research-Based Instructional Needs Analysis, Robert Woodrow Adams
Theses, Dissertations and Capstones
Nonprofit social enterprises (NSEs) seek to address societal problems through for-profit ventures. Because they pursue social and commercial goals, these organizations have great potential to solve social and environmental issues more efficiently and effectively. Given their unique purpose and challenges, NSEs require a different type of leadership than traditional nonprofit organizations, a distinctive competency model with specialized social work and business management training. Research has shown, however, that finding leaders with this necessary mix for effective management poses a challenge for such organizations. This exploratory study aimed to examine the extent to which MPA (i.e., master’s degree in public administration) …
Causes Of Burnout And Job Dissatisfaction Among Marketing And Communications Intercollegiate Athletics Employees, Ricky L. Ray
Causes Of Burnout And Job Dissatisfaction Among Marketing And Communications Intercollegiate Athletics Employees, Ricky L. Ray
Theses, Dissertations and Capstones
The purpose of this study was to better understand the role burnout plays in turnover intention and job dissatisfaction among marketing and communications employees in intercollegiate athletics. A secondary aim was to identify to what extent were job requirements, compensation, and expectations of administrators and coaches driving burnout in these employees. Study participants came from those currently working in marketing and/or communications at various levels of intercollegiate competition. The study used the Oldenberg Burnout Inventory, as well as specific questions related to the profession to uncover major causes of burnout in this particular occupation. Findings from this study supported the …
Are There Whiter Shades Of Pale In Marketing The Ivory Tower? An Examination Of Differentiation In Institutional Public Service Announcements Through Content Analysis, Elizabeth Anne Wolfe
Are There Whiter Shades Of Pale In Marketing The Ivory Tower? An Examination Of Differentiation In Institutional Public Service Announcements Through Content Analysis, Elizabeth Anne Wolfe
Theses, Dissertations and Capstones
This study explored the public service announcements (PSAs) produced by institutions of higher education that competed in the National Collegiate Athletic Association’s 2013-14 postseason football bowl games. Utilizing content analysis and survey results, the researcher examined the level of content distinction between and within institutional groups based on athletic conference, Carnegie classification, total student enrollment, and primary target audience. The researcher also investigated the role the PSAs played in marketing campaigns conducted by the institutions and the additional marketing strategies used in those campaigns. The analysis showed limited distinction between institutional groups and little to no distinction within groups. Further, …
The Relationship Between Leadership Styles And Organizational Culture Withinschools Of Nursing, Debra K. Vankovich Mullins
The Relationship Between Leadership Styles And Organizational Culture Withinschools Of Nursing, Debra K. Vankovich Mullins
Theses, Dissertations and Capstones
The purpose of this study was to investigate the relationship between leadership styles and organizational culture within schools of nursing. A non-probability convenience sample (N=149) of subjects was obtained from BSN schools of nursing within the Southern Regional Education Board geographical area. Three data collection tools were utilized including a demographic questionnaire; the Multi-factor Leadership Questionnaire (Bass & Avolio) which measures transformational, transactional, and laissez-faire leadership styles; and the Organizational Culture Assessment Inventory (Cameron & Quinn) which measures four culture types including clan, market, adhocracy and hierarchy cultures. A descriptive – correlational design was used. Inferential statistics utilized included multiple …