Business Commons^™

Sport Management Experiential Learning: Faculty Perceptions Of Opportunities, Benefits, And Support, Janet M. Howes Phd, Cheryl R. Rode Phd

The COSMA Journal

Experiential learning is an important aspect in any learning program, but in sport management programs, it might be considered essential to the learning process and post-graduation career success. There are several types of experiential learning which include in-classroom activities, internships, practicums, cooperatives, and service learning. In many instances, more than one type of experiential learning is being used to enrich the student’s experience and prepare them for post-graduate careers. The purpose of this study is to understand the experiential learning opportunities available in collegiate sport management programs in the United States. This study utilizes interviews and open-ended questionnaire responses to …

Bridging Theory And Practice: A Mock Digital Ad Agency Approach To Enhance Student Preparedness For Immersive Digital Marketing Education, Christopher A. Wilkey, Austin Hostetter, Russell Wahlers

Association of Marketing Theory and Practice Proceedings 2024

As the business world continues to evolve, the demand for skilled digital marketers is on the rise. In response to this industry need, educational institutions are tasked with developing innovative pedagogical approaches to equip students with the practical skills necessary for success in the digital marketing field. This paper presents a novel educational initiative implemented at a Midwestern university, where a mock digital ad agency class serves as a preparatory course for students entering an immersive digital marketing course as part of a digital marketing minor.

The mock digital ad agency class is designed to bridge the gap between theoretical …