Business Commons^™

Social Media Marketing, Tyra M. Burton

KSU Distinguished Course Repository

This Social Media Marketing course explores the many realms of social media and includes case studies, discussions, interactive exercises as well as articles from the current literature. We will examine the changing role of social media in the promotional marketing mix, the role of the consumer in social media, online communities, how social media impacts both marketing and consumer lifestyles, how to measure the ROI of social media, and the metrics of social media.

We Hold These Distruths To Be Self-Evident: How Legal History Could Save America From Itself, William Murphy

Journal of Global Awareness

This paper explores the threat of disinformation to American society. Focusing on social and cable news media as the primary disseminators of disinformation, it examines how the very design and nature of these two mediums promote and stimulate the intentional and viral spread of wholly inaccurate information as well as the significant and tangible negative consequences experienced across American society as a result. The paper subsequently proposes a legal solution to this dilemma in the form of a repeal of Section 230 paired with a reinstatement of the Fairness Doctrine. The background, history, and effect of each are thoroughly discussed, …

Using Sas™ Software To Enhance Pedagogy For Text Mining And Sentiment Analysis Using Social Media (Twitter™) Data, Ramesh Subramanian, Danielle Cote

Journal of International Technology and Information Management

This pedagogical paper describes how a graduate course in Text Mining was developed and taught in a fully online format at Quinnipiac University. The software used was SAS™ Enterprise Miner. This paper discusses the design, software used and the methodology followed in the course. A critical component of the course required the students to delve deep into social media data by completing a detailed project on analyzing sentiment analysis using large files of social media data. A sample report of this project, which was a key deliverable for the course, is described at length in this paper.

The Use Of Social Media To Make Personnel Decisions In Education, Tamra Davis, Hulda G. Black

International Journal for Business Education

Given the ubiquitous nature of social media, it is important for prospective and current teachers to be aware of the impact of a personal digital footprint upon their career. Teachers are held to a higher standard due to the public nature of their employment. Teachers represent the school district not only during the school day, but beyond the work day. The study surveyed school principals or hiring managers in Illinois, USA about the use of social media to screen or censure teachers. Approximately 2300 principals were contacted; however, only 80 responded to the survey. Of the responses, approximately 50 percent …

Social Media And Outbound Ticket Sales: Examining Social Media Strategies Among Top-Performing Salespeople, Clint Warren

Journal of Applied Sport Management

This paper examines current implementation of social media strategies by ticket salespeople. A sample of 126 ticket sales professionals across professional, collegiate, and minor league sport responded to a survey measuring social media usage rates across a variety of platforms, social media use throughout the sales process, and sales performance. Results indicate that overall ticket salespeople are not incorporating social media into their regular sales initiatives. However, top-performing sales professionals do tend to use social media more regularly than baseline ticket sales representatives when approaching and discovering the needs of their customers. Given the rise of social media as a …

Media Sosial Dan Demokrasi Di Era Informasi, Devie Rahmawati

Jurnal Vokasi Indonesia

No abstract provided.

Using Social Media In Your Negotiations, Michael T. Loconto

Journal of Collective Bargaining in the Academy

In the age of social media, public pronouncements

on private negotiations have

become increasingly common. Social media

is affecting negotiations in other ways

as well. What potential benefits do socialmedia

formats lend to negotiation, and

what pitfalls do the technologically savvy

need to guard against? In this article, we

examine the pros and cons of negotiating in

the digital age.

Shelter From The Storm: Rekindling Research On Collective Bargaining And Representation Issues, William A. Herbert

Journal of Collective Bargaining in the Academy

The National Center for the Study of Collective Bargaining in Higher Education and the Professions (National Center) is a four-decade old institution that is supported by and located at Hunter College, City University of New York. The National Center was founded in the wake of the granting of collective bargaining rights by various states and localities to public employees including higher education faculty members and shortly after the National Labor Relations Board (NLRB) asserted jurisdiction over private institutions of higher education.

Consistent with its mission, the National Center intends to be an engine for rekindling, incubating and promoting research and …

Fouling The First Amendment: Why Colleges Can't, And Shouldn't, Control Student Athletes' Speech On Social Media, Frank D. Lomonte

Journal of Business & Technology Law

No abstract provided.

Towards A Shared Understanding Of Emerging Technologies: Experiences In A Collaborative Research Project In South Africa, Daniela Gachago, Eunice Ivala, Judy Backhouse, Jan Petrus Bosman, Vivienne Bozalek, Dick Ng’Ambi

The African Journal of Information Systems

While the practice of using educational technologies in Higher Education is increasingly common among educators, there is a paucity of research on innovative uses of emerging technologies to transform teaching and learning. This paper draws on data collected as part of a larger study aimed at investigating emerging technologies and their use in South African Higher Education Institutions (HEIs) to improve teaching and learning. The research employed a mixed method research design, using both qualitative and quantitative data collection methods—quantitative data from a survey of 262 respondents from 22 public HEIs in South Africa and qualitative data gathered from 16 …