Business Commons^™

The Dilemma Facing Higher Education And Industry In Tourism And Hospitality, Anthony Pui Keung Kong

Practical Social and Industrial Research Symposium

No abstract provided.

Facilitating Students' Project Work With Online Collaborative Support: A Case From Business Administration Discipline At Hong Kong Institute Of Vocational Education (Lee Wai Lee), Janet Man Wai Cheung, Emma Yim Ha Leung, Candy Mei Ting Leung

Practical Social and Industrial Research Symposium

No abstract provided.

Fgcuscholars: Using Undergraduate Research As A Tool To Enhance Student Writing, Critical Thinking, And Information Literacy, Mary Crone-Romanovski, Hulya Julie Yazici, Rita Rubin, Charles W. Gunnels

Florida Statewide Symposium: Best Practices in Undergraduate Research

This presentation will overview FGCUScholars, a university-wide program at Florida Gulf Coast University that integrates undergraduate research across the university as a means of teaching and assessing writing, critical thinking, and information literacy. We will overview the development and learning outcomes of FGCUScholars and the implementation across the campus, highlighting examples of curricular changes in engineering that engage students throughout their career at FGCU, the role of problem/project-based learning (PBL) in business classes, the development of research assignments that use digital media in literature courses, and the creation of disciplinary-specific sections of Composition II.

Collegiate Competition And The Propensity For Gender Bias, Deborah H. Lester, Aberdeen Leila Borders, Terry W. Loe, Keith Tudor

Atlantic Marketing Association Proceedings

Since the dawn of time gender has played a starring role in human behavior. The behavioral implications of an individual’s sex have permeated research findings in a wide variety of academic disciplines. This preliminary investigation will explore the concept and definition of gender, gender bias, and gender stereotype on actions and conduct. Specifically, this inquiry will determine the scope and types of gender bias/stereotypes that exist in the business world with a primary concentration on the area of professional sales. The ultimate objective is to discover the type and level of influence a person’s gender contributes to evaluation, performance and …

Students' Attitudes Towards Textbook Types: Are Students Really Ready For E-Textbooks?, Diane R. Edmondson, Cheryl Ward

Atlantic Marketing Association Proceedings

Textbook selection is just one of the many decisions a professor has to make when teaching a class. These selection decisions are sometimes made by the individual professor while other times it is made by committee or department. In many cases, students are not taken into consideration when making these decisions. However considering many professors complain that students do not buy or use the required textbook (Kingkade 2014, Paxhia 2011, Robinson 2011), maybe it is time to think about student’s attitudes and preferences before making textbook adoption decisions. Unfortunately there are only a few studies (e.g. Daniel and Woody 2013) …

Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, Fred H. Mader, Deanna R.D. Mader, Elizabeth C. Alexander

Atlantic Marketing Association Proceedings

Job shadowing has a long history of utilization. It is primarily considered a way for youth to become aware of the world-of-work through programs sponsored by schools or social organizations. For example, Junior Achievement International, in cooperation with several government agencies, has sponsored Groundhog Job Shadow Day for nearly 20 years. A quick internet search for job shadowing yielded over 24 million hits with the vast majority of those focused on programs aimed at high school students. Internet offerings detail anecdotal accounts of experiences, methods for setting up and executing programs, and extolment of the virtues of shadowing as a …

The Dos And Don'ts Of Teaching Online: Practical Advice And Suggestions For Teaching Online, Anita Whiting

Atlantic Marketing Association Proceedings

Many colleges and universities are focusing heavily on online learning (Holzweiss, Joyner, Fuller, Henderson, & Young 2014). Over sixty-six percent of higher education institutions report that online learning is an important part of their long term strategy (Allen & Seaman, 2014). Over seven million students took online courses at higher education institutions in 2012 (Baran & Correia 2014).

Demand for online classes is growing. Students are expecting more online teaching and universities are requesting that more classes be taught online. According to Hart (2014), online teaching has become almost expected at most universities.

Greening An Integrated Marketing Communication's Course: An Assessment Of Sustainability Literacy, Pia A. Albinsson, G. David Shows

Atlantic Marketing Association Proceedings

This article showcases efforts of incorporating Sustainability Issues in an Integrated Marketing Communications (IMC) class during three semesters during the academic years of 2013/2014 and 2014/2015. The course was re-designed using Fink’s (2013) course recommendations of designing significant learning goals. In addition to the way the course was delivered (both face-to-face and online), the instructor worked with a Higher Ed publisher to customize a textbook to include sustainability issues related to the course content (i.e., reflecting IMC topics). The course re-design included sustainability assignments such as Virtual Field Trips (visiting corporate websites and other organizations to study their CSR statements …

Millennials In The Workplace, Debaro D. Huyler, Wei Ding, Adly Norelus, Yselande Pierre

South Florida Education Research Conference

Today’s workplace is undergoing dramatic shifts due to the growth of Miillennials within the workforce and the insertion of their ideals, values, and identity in organizations. This article explores the workplace profile of Millennials, their use of technology, their workplace engagement, and the ultimate impact they have on organizational success.

Paramedicine And Social Work: Case Studies In Authentic Student Recruitment, Nathalie Collins, Lynelle Watts, Renee Strauss, David Hodgson

eCULTURE

Selling the course experience to future students has been corporatised across the Higher Education sector. At many universities marketing and sales specialists, such as ECU’s Student Recruitment Team, rather than academic staff, field prospective student enquiries. Representing courses authentically is crucial to matching future students with an appropriate course experience and career, as well is managing future students’ expectations. A challenge for academics is communicating the course/career experience to university sales agents (recruiters). A challenge for recruiters is conveying an authentic course experience to future students when they have not taken a course themselves. This paper selects two ECU courses, …

Self-Promotion No Longer Leaves A Bad Taste: Ajinomoto’S Csr Activity In Japanese Schools, Kaori Takano

Academic Conference on Good Business

Generally Japanese society does not value or encourage self-promotion. Therefore, Japanese corporations are generally quiet about corporate social responsibility (CSR). One Japanese multinational manufacturer of seasoning, Ajinomoto, does not fall into this category. Unlike the majority of the Japanese business community, Ajinomoto trumpets their CSR in the public sector. The top Japanese corporations normally choose not to pronounce their CSR, believing that it is not necessary to highlight their CSR activities if the company is basically doing what is considered the “right thing” for society. For this reason, Ajinomoto was selected for study because the case is unusual from cultural …

2015 Symposium Overview, Cedarville University

The Research and Scholarship Symposium (2013-2019)

Click the "Download" button in the top right corner to view the abstract booklet.

It Takes A Community: On-Time Graduation For At-Risk Youth, Sheila L. Gray, Danielle A. Craig

National Youth Advocacy and Resilience Conference

Cultivating Youth is an at-risk student community agency and organization collaboration that provides opportunities to 1) attend leadership training and college level classes, 2) retrieve and receive duel credits to achieve graduation, and 3) directly apply learned life-skills and workforce preparation to applied experiences while building self- esteem.

It is a full circle approach to improve quality of life.

Aerospace Renaissance – Ripe For Research To Impact The Industry, Constantine M. Koursaris, Brig. Gen. Robert E. Mansfield Jr. (Ret.)

Aviation / Aeronautics / Aerospace International Research Conference

The Center for Aviation and Aerospace Leadership (CAAL) was founded in 2008 to capture, create, and share relevant information on leadership in the aviation and aerospace industry.

The AIR is developed and published in collaboration with the Aerospace Industries Association and includes:

• Information on the status of aerospace manufacturing in the United States and state of the economy

• An in-depth review of sales across the various sectors of the industry, employment trends, key international trade statistics, financial information on the industry & major aerospace firms, trends to watch, and a forecast for the future based on a review …

04. Finance, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.

01. Accounting, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.

06. Management, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.

2015 Oklahoma Research Day Full Program, Northeastern State University

Oklahoma Research Day Abstracts

This document contains all abstracts from the 2015 Oklahoma Research Day held at Northeastern State University.

02. Business, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.

05. Information Operations Management, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.

03. Economics, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.

07. Marketing, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.