Business Commons^™

Decision Making In Web Survey Participation Of Undergraduate Students, Weimiao Fan

Legacy Theses & Dissertations (2009 - 2024)

With the popularity of the Internet, web surveys have become increasingly prevalent. Upon the arrival of an email invitation for a web survey, individuals may make four decisions about participating in the web survey: (a) to open the e-mail or not, (b) to click the link to the web survey or not, (c) to start to answer any question or not, and (d) to complete all web survey questions or not. However, little is known about how individuals make these decisions, what variables are associated with each of these decisions respectively, and if individuals make each of these decisions quickly …