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Full-Text Articles in Business
Collegiate Female Athlete Experiences With Name, Image, And Likeness, Hailey A. Harris, Natasha T. Brison
Collegiate Female Athlete Experiences With Name, Image, And Likeness, Hailey A. Harris, Natasha T. Brison
Journal of Athlete Development and Experience
The purpose of this study is to examine experiences female collegiate athletes encountered with Name, Image, and Likeness (NIL) legislation. Ten collegiate female athletes across multiple divisions and geographic regions were interviewed for this study. Participants discussed various facets of their experiences with NIL, such as team dynamics and personal branding. The results of this study suggest differences in 1) their institutional educational processes for NIL, 2) their attitudes towards NIL, 3) shifts (or lack thereof) in their team’s group cohesion and leadership, and 4) their experience with forming and managing their personal brand. This study adds to the current …
“Zero Preparation For Life After Sports”: Former College Athletes’ Use Of Tiktok To Express Transitioning Out Of Sport, Molly Harry, Sydney Hammit
“Zero Preparation For Life After Sports”: Former College Athletes’ Use Of Tiktok To Express Transitioning Out Of Sport, Molly Harry, Sydney Hammit
Journal of Athlete Development and Experience
Every college athlete will transition out of competition and this transition is often tumultuous for athletes who have dedicated years to the sports they love. Despite these challenges, athletes are rarely given a platform to discuss their transition with peers experiencing a similar situation who can offer support. However, through social media, former college athletes are creating platforms to center their transition successes and struggles. Through the lens of Schlossberg’s Transition Theory (1981), this study used thematic analysis to examine transition experiences of former college athletes responding to a viral TikTok video. Comments (n = 869) demonstrated former athletes …