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Full-Text Articles in Business
Social Media: Changing Advertising Education, Deborah A. Lester
Social Media: Changing Advertising Education, Deborah A. Lester
Faculty and Research Publications
Creating an academic assignment that closely parallels an advertising agency's real world business experience is a challenge, but social media has destroyed many of the barriers that historically limited media options and completion of advertising plans. Because digital media is cost effective and easily used, commercials, videos, podcasts, and multimedia messaging can be filmed, edited, and broadcast, within the time frame of an advertising course This article presents an applied advertising project that incorporates YouTube, Flicker, MySpace, Face book, Twitter, Linkedin, Ning, Tagged, Google +, and other online social networking sites as the foundation for an integrated marketing communication strategy. …
Exploring Voice As Integration: A Direction For Assessing Student Work In Learning Communities With Composition, Keisha L. Hoerrner, Ruth Goldfine, Amy Buddie, Charlotte Collins, Emily Holler, Nancy Prochaska, Brian Wooten
Exploring Voice As Integration: A Direction For Assessing Student Work In Learning Communities With Composition, Keisha L. Hoerrner, Ruth Goldfine, Amy Buddie, Charlotte Collins, Emily Holler, Nancy Prochaska, Brian Wooten
Faculty and Research Publications
Kennesaw State University’s team of interdisciplinary scholars qualitatively assessed student learning within theme-based learning communities to determine whether content from one discipline was evident in student work produced within another discipline. Faculty concluded that they were likely expecting more disciplinary integration than first-semester college students were capable of providing, and that they were likely not asking for the integration they were expecting. By examining student work as evidence, the researchers became more acutely aware of the assignment instructions, prompting them to work more closely with colleagues in their future learning communities to develop interdisciplinary assignments with explicit expectations for integration.
Expanding The Database Curriculum, Meg Murray, Mario Guimaraes
Expanding The Database Curriculum, Meg Murray, Mario Guimaraes
Faculty and Research Publications
As database concepts and technologies continue to evolve there exists a need to expand the topics included in database curricula. This is challenging given the restraints on the number of courses that can be included in a typical CS or IS program. While a set of commonly identified core concepts and principles exists, there is little consensus on what supplemental materials should be included in database courses. Through an NSF proof-of-concept grant, we designed and developed courseware incorporating the use of animations to deepen and enrich standard presentations of core database concepts and to complement database teachings as found in …
Journey To The Center Of The Core: Computers And The Internet In The Core Curriculum, Jorge Pérez, Meg C. Murray
Journey To The Center Of The Core: Computers And The Internet In The Core Curriculum, Jorge Pérez, Meg C. Murray
Faculty and Research Publications
Computers, digitalization and the Internet have transformed modern society. Commerce, education, communication and socialization will never be the same. Surprisingly, many universities do not require a computing course in the core curriculum. Critical information technology (IT) competencies are often taken for granted, to the detriment of students who lack computing and Internet skills. This paper describes an initiative undertaken by a computer science and information systems department to assess and remediate IT skills needed by all university students, regardless of major. The project is evolving along several dimensions: identification of discipline-independent IT competencies, assessment of IT skills among current and …