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Full-Text Articles in Business
The Management Of Curriculum, Brandon A. Banda
The Management Of Curriculum, Brandon A. Banda
Student Publications
What college students study now shapes the future of how society functions. How does curriculum get shaped? Who makes the decisions and final decisions on the general education courses that students must take to meet requirements? Ultimately how much say do professors and specific departments get in determining the future of the students interested in those fields? This paper examines professor autonomy and curriculum development and the management of decisions at a department and college-wide level. Methods used in this study are interviews, field notes and observations, interview notes, and transcriptions. Interviews were conducted with professors in the English and …
Investing In Textbook Affordability Pays Off For Students, Janelle Wertzberger
Investing In Textbook Affordability Pays Off For Students, Janelle Wertzberger
All Musselman Library Staff Works
Investing in textbook affordability can have a huge payoff for students—just ask Assistant Professors Alice Brawley Newlin and Marta Maras in the Management department. Their open, customized textbook for Statistical Methods (MGT 235) is completely free. It has been used by over 400 students and saved them an estimated $150,000! The story of how this remarkable outcome was achieved has its origins in Musselman Library. [excerpt]
Escalation Of Commitment And Heuristics In Outdoor Leadership: How Poor Education Can Impact Outdoor Leaders’ Decisions, Perry A. Darby
Escalation Of Commitment And Heuristics In Outdoor Leadership: How Poor Education Can Impact Outdoor Leaders’ Decisions, Perry A. Darby
Student Publications
This study combines established escalation of commitment theory with research specifically aimed at understanding the role of heuristics in the field of outdoor leadership in order to create an understanding of decision-making processes in this context. Current decision-making frameworks taught to outdoor leaders rely on these theories but has yet to undergo rigorous testing as to its effectiveness. This study gave current decision-making education to one group and a control education to another group and found no significant differences between the two when asked to respond to the same situation. This finding suggests that further research into decision-making frameworks in …
Communicating You Are Worth It In A Noisy Marketplace, Paul Redfern, Keri Rursch, Jamie Yates
Communicating You Are Worth It In A Noisy Marketplace, Paul Redfern, Keri Rursch, Jamie Yates
Communications & Marketing
This paper provides guidance and specific examples of common elements needed for communicating the value proposition of liberal arts colleges to prospective students and families. In an environment where the worth of a college degree is questioned daily by the public and the mainstream media, this paper demonstrates how strategies that are distinctive, rooted in research and complementary to the institutional brand are imperative for communicating the worth of an institution. The paper suggests tactics to develop the key partnerships needed and provides metrics for how leaders can assess their value proposition initiatives.