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Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana, Kim Mcmahon, Kristin Aldred Cheek
Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana, Kim Mcmahon, Kristin Aldred Cheek
Institute for Tourism and Recreation Research Publications
Provides expenditure characteristics of nonresident visitors in Montana during the summer, winter, and shoulder seasons. Examines total expenditures by groups as well as distribution of expenditures by sector of spending. Travel groups are characterized by season of visit, primary reason for trip to Montana, area of travel groups residence, and primary recreation attraction to Montana. Also explores the issue of marketing responsiveness and provides a discussion on which groups are most likely to respond to promotional marketing and why.
Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana, Kim Mcmahon, Kristin Aldred Cheek
Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana, Kim Mcmahon, Kristin Aldred Cheek
Institute for Tourism and Recreation Research Publications
Provides expenditure characteristics of nonresident visitors in Montana during the summer, winter, and shoulder seasons. Examines total expenditures by groups as well as distribution of expenditures by sector of spending. Travel groups are characterized by season of visit, primary reason for trip to Montana, area of travel groups residence, and primary recreation attraction to Montana. Also explores the issue of marketing responsiveness and provides a discussion on which groups are most likely to respond to promotional marketing and why.
Economic Impacts Of Going-To-The-Sun Road Reconstruction: Montana And "Glacier Area" Impacts, Norma P. Nickerson, Ross E. Nickerson
Economic Impacts Of Going-To-The-Sun Road Reconstruction: Montana And "Glacier Area" Impacts, Norma P. Nickerson, Ross E. Nickerson
Institute for Tourism and Recreation Research Publications
Estimates the potential economic impact of various reconstruction alternatives of the Going-to-the-Sun road in Glacier National Park. This study provides the information needed to make an informed decision about the alternative choices. Analysis of secondary data on Glacier National Park, vehicle movement in the park, and other travel statistics.