Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 7 of 7

Full-Text Articles in Business

Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana, Kim Mcmahon, Kristin Aldred Cheek Sep 1998

Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana, Kim Mcmahon, Kristin Aldred Cheek

Institute for Tourism and Recreation Research Publications

Provides expenditure characteristics of nonresident visitors in Montana during the summer, winter, and shoulder seasons. Examines total expenditures by groups as well as distribution of expenditures by sector of spending. Travel groups are characterized by season of visit, primary reason for trip to Montana, area of travel groups residence, and primary recreation attraction to Montana. Also explores the issue of marketing responsiveness and provides a discussion on which groups are most likely to respond to promotional marketing and why.


Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana, Kim Mcmahon, Kristin Aldred Cheek Sep 1998

Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana, Kim Mcmahon, Kristin Aldred Cheek

Institute for Tourism and Recreation Research Publications

Provides expenditure characteristics of nonresident visitors in Montana during the summer, winter, and shoulder seasons. Examines total expenditures by groups as well as distribution of expenditures by sector of spending. Travel groups are characterized by season of visit, primary reason for trip to Montana, area of travel groups residence, and primary recreation attraction to Montana. Also explores the issue of marketing responsiveness and provides a discussion on which groups are most likely to respond to promotional marketing and why.


Winter Nonresident Travelers To Montana: Profiles And Characteristics, Kim Mcmahon, Kristin Aldred Cheek, Rita Black Aug 1998

Winter Nonresident Travelers To Montana: Profiles And Characteristics, Kim Mcmahon, Kristin Aldred Cheek, Rita Black

Institute for Tourism and Recreation Research Publications

Provides characteristics of winter travel groups to Montana during winter 1997-98 in terms of purposes of trip, attractions to the state, activity participation, expenditures, information sources, and other valuable information. The last section of the report contains winter travel marketing suggestions for the state.


Preliminary Study Of Resident-Nonresident Proportions In Montana Accommodations: Methodological Attempts, Kim Mcmahon, Norma P. Nickerson Jun 1998

Preliminary Study Of Resident-Nonresident Proportions In Montana Accommodations: Methodological Attempts, Kim Mcmahon, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Describes methodological attempts to establish portions of statewide Accommodation Facility Use Taxes paid by residents and nonresidents.


Economic Impacts Of Going-To-The-Sun Road Reconstruction: Montana And "Glacier Area" Impacts, Norma P. Nickerson, Ross E. Nickerson Jun 1998

Economic Impacts Of Going-To-The-Sun Road Reconstruction: Montana And "Glacier Area" Impacts, Norma P. Nickerson, Ross E. Nickerson

Institute for Tourism and Recreation Research Publications

Estimates the potential economic impact of various reconstruction alternatives of the Going-to-the-Sun road in Glacier National Park. This study provides the information needed to make an informed decision about the alternative choices. Analysis of secondary data on Glacier National Park, vehicle movement in the park, and other travel statistics.


Nonresident Travel In Montana: Putting The Numbers Into Context, Kristin Aldred Cheek, Rita Black Jun 1998

Nonresident Travel In Montana: Putting The Numbers Into Context, Kristin Aldred Cheek, Rita Black

Institute for Tourism and Recreation Research Publications

Provides nonresident travel's contribution to state taxes, as well as the role of nonresident travel in the state's economy. Also provides impacts of a hypothetical 15 percent decrease in nonresident visitor expenditures.


Montana Vision Travel Research: 1998, Norma P. Nickerson, Kim Mcmahon Feb 1998

Montana Vision Travel Research: 1998, Norma P. Nickerson, Kim Mcmahon

Institute for Tourism and Recreation Research Publications

Outlook for 1998 and Review of 1997.