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Full-Text Articles in Business
In Defense Of The Self-Help Book, Owen Barrott
In Defense Of The Self-Help Book, Owen Barrott
Marriott Student Review
"In Defense of the Self-Help Book" explores the relationship between behavioral economics and the effects that self-help and management books have. It explores loss aversion and the optimism bias paradox and applies it to those who use success literature to improve their own abilities.
The Business Of Coupons-Do Coupons Lead To Repeat Purchases?, Margaret P. Ross
The Business Of Coupons-Do Coupons Lead To Repeat Purchases?, Margaret P. Ross
Pursuit - The Journal of Undergraduate Research at The University of Tennessee
In recent years, couponing has emerged as a pop culture phenomenon. Businesses of all types are taking advantage of this resource by revamping their out-dated programs and turning them into something fresh to excite customers. Many questions remain unanswered concerning the viability, profitability, and usefulness of coupons. This study is an analysis of the effectiveness of coupons in enticing return purchases in the soft-drink category and the effectiveness of price discriminating at this grocery store chain. The dataset is comprised of household level grocery store transactions compiled by dunnhumby USA for 2,500 households over a period of two years. An …