Business Commons^™

Recession Effect On Consumer Spend Allocation And Integrated Resorts' Profits, Toni Repetti, Ashok Singh

International Conference on Gambling & Risk Taking

Consumers have many decisions to make when it comes to travel. The first decision is choosing to travel at all, followed by how much to spend. Next based on the consumer’s motivations and preferences, they determine how to allocate their travel spend across a variety of categories. This study evaluates how revenue generation in integrated resorts changed during recessions. This allocation change in revenue also affects profits and profit margins as each department has a different cost structure. This study will also evaluate how profit and profit margins in each department were affected due to the change in revenue allocation …