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E-Commerce

Customer Relationship Management

Hubert Oesterle

Articles 1 - 4 of 4

Full-Text Articles in Business

Kundenprozessorientierung Durch Service-Portale: Das Beispiel W@M Von Endress+Hauser, Marc A. Caesar, Christine Legner, Hubert Oesterle, Jean-Gyl Capt Dec 2005

Kundenprozessorientierung Durch Service-Portale: Das Beispiel W@M Von Endress+Hauser, Marc A. Caesar, Christine Legner, Hubert Oesterle, Jean-Gyl Capt

Hubert Oesterle

No abstract provided.


Erfolgsfaktoren Im Customer Relationship Management, Rainer Alt, Thomas Puschmann, Hubert Oesterle Dec 2004

Erfolgsfaktoren Im Customer Relationship Management, Rainer Alt, Thomas Puschmann, Hubert Oesterle

Hubert Oesterle

No abstract provided.


Customer Relationship Management Architecture In The Pharmaceutical Industry, Rainer Alt, Hubert Oesterle, Thomas Puschmann, Vladimir Barak, Thomas Huber May 2003

Customer Relationship Management Architecture In The Pharmaceutical Industry, Rainer Alt, Hubert Oesterle, Thomas Puschmann, Vladimir Barak, Thomas Huber

Hubert Oesterle

No abstract provided.


Lessons Learned From Coordination Theory: Towards A Model Of The Networked Enterprise, Hubert Oesterle, Elgar Fleisch Jan 2000

Lessons Learned From Coordination Theory: Towards A Model Of The Networked Enterprise, Hubert Oesterle, Elgar Fleisch

Hubert Oesterle

This paper discusses IT-enabled collaboration of business units (Business Networking) on the business processlevel. It’s goal is to develop a model which helps companies in the networked economy to design and managetheir cross-company business processes. We elaborate an approach which combines findings of network theoryand business process re-engineering using results of coordination theory. To reduce complexity, we split thenetworking problem into five coordination areas. We find that describing business networks with the aid ofcoordination areas allows a networked enterprise to consistently orient itself towards the processes of itspartners, in particular those of its customers and suppliers. The model of the …