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Full-Text Articles in Business
Amazon.Com, Inc Strategic Audit, Ningzhi Luo
Amazon.Com, Inc Strategic Audit, Ningzhi Luo
Honors Theses
Amazon.com, Inc (Amazon) was founded by Jeff Bezos in 1994 as an online marketplace for books but later expanded to e-commerce, cloud computing, digital streaming, and artificial intelligence. This large variety of products and innovations has contributed to Amazon as one of the most influential economic and cultural forces in the world (Eugene Kim, 2018). This study would specifically focus on the e-commerce area and analyze Amazon's position in this market from an external and internal perspective by using three models: Porter's Five Forces, PESTEL, and the SWOT model. The report would identify Amazon's competitive advantages and the challenges it …
Developing Online Business Strategy With Millennials Through Partnership With University, Yuanto Kusnadi, Gary Pan
Developing Online Business Strategy With Millennials Through Partnership With University, Yuanto Kusnadi, Gary Pan
Research Collection School Of Accountancy
The COVID-19 pandemic has brought about a significant shift in shopping behaviour from offline to online among Singaporean consumers. According to data from data analytics firm Nielsen, 37 per cent of Singaporean consumers have increased online shopping activities since the COVID-19 outbreak. This shift towards online shopping, food delivery and e-groceries may persist beyond the COVID-19 period. While the increase in online shopping has benefited online stores, many businesses who do not yet have an online presence or have not been paying much attention to conducting sales online were caught off-guard during the circuit breaker period which has resulted in …