Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
Service Quality Of Mhealth: Development And Validation Of A Hierarchical Model Using Pls, Shahriar Akter, John D'Ambra, Pradeep Ray
Service Quality Of Mhealth: Development And Validation Of A Hierarchical Model Using Pls, Shahriar Akter, John D'Ambra, Pradeep Ray
Shahriar Akter
Advancing research on service quality requires clarifying the theoretical conceptualizations and validating an integrated service quality model. The purpose of this study is to facilitate and elucidate practical issues and decisions related to the development of a hierarchical service quality model in mobile health (mHealth) services research. Conceptually, it extends theory by reframing service quality as a reflective, hierarchical construct and modeling its impact on satisfaction, intention to continue using and quality of life. Empirically, it confirms that PLS path modeling can be used to estimate the parameters of a higher order construct and its association with subsequent consequential latent …
Exploring Loyalty In Mobile Information Services: The Role Of Sound Amusements, Shahriar Akter
Exploring Loyalty In Mobile Information Services: The Role Of Sound Amusements, Shahriar Akter
Shahriar Akter
The aim of this research is to explore consumer loyalty in mobile amusement information services, using a behaviors-atisfaction‐ loyalty framework. Among many different frameworks of satisfaction‐loyalty, we investigated the impact of ‘use behavior’ on ‘satisfaction’ and that of ‘satisfaction’ on ‘loyalty,’ which results in a strong support of the existing model. It confirms that, on both paths, there are significant associations between a latent variable and a measurement variable of stronger amusement element than that of weaker ones. The results show that amusement contains seven types of measurement variables (i.e., E‐mail, SMS, MMS, Music, Ringtones, Video Streaming, Games) which have …