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Full-Text Articles in Business
Apple Inc.: Product Portfolio Analysis, Michael Mallin, Todd A. Finkle
Apple Inc.: Product Portfolio Analysis, Michael Mallin, Todd A. Finkle
Todd A Finkle
This case assesses a company’s product line mix relative to two marketing environmental factors and explores four product line growth strategies using a product portfolio analysis approach. The case provides a history of the Apple Computer Company and its key product lines. An approach to analyzing a company’s product portfolio is reviewed and applied to Apple’s product lines. The case shows how each Apple product line fits within the portfolio analysis tool and will be asked questions relative to possible strategies for Apple’s product portfolio. The case illustrates one approach to making decisions about a company’s line of products. The …
An Examination Of Initial Public Offerings In The “High Flying” Internet Industry, Todd A. Finkle, Dan French
An Examination Of Initial Public Offerings In The “High Flying” Internet Industry, Todd A. Finkle, Dan French
Todd A Finkle
This study examines the underpricing and aftermarket performance of the emerging industry of biotechnology. Findings indicate that the average first day return for the biotech firms was 1.8 and 1.6 percent. Furthermore, the biotech firms significantly underperformed the NASDAQ (-30.7%) and NYSE (-16.5%) over a two-year period after going public.