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Full-Text Articles in Business
The Effects Of Different Personalized Services On Consumer Cognition, Emotion, And Intention To Share Information, Thomas John Stimson Ii, Jing Wang
The Effects Of Different Personalized Services On Consumer Cognition, Emotion, And Intention To Share Information, Thomas John Stimson Ii, Jing Wang
Honors Theses and Capstones
No abstract provided.
Indian Microfinance Sector: A Case Study, Sean P. Gillon
Indian Microfinance Sector: A Case Study, Sean P. Gillon
Honors Theses and Capstones
In developing areas of the world with very little economic structure, many activities are not monetized. In other words, money is not used to carry out these tasks because the people in these areas do not have the expendable funds required. In order to combat this problem, micro financing has become increasingly more apparent in these areas of distress. Microfinance is an economic development strategy that allows for those in need to borrow actual money in order to start a business, go to school, or even gain access to everyday living requirements. Microfinance has made tremendous strides over the years, …
Mainframe Relevance In Modern It: How A 50+ Year Old Computing Platform Can Still Play A Key Role In Today’S Businesses, Ian Thomas Newcombe
Mainframe Relevance In Modern It: How A 50+ Year Old Computing Platform Can Still Play A Key Role In Today’S Businesses, Ian Thomas Newcombe
Honors Theses and Capstones
No abstract provided.
The Use Of Twitter By Luxury And Midscale Hotels, Yolanda M. Tselepidakis
The Use Of Twitter By Luxury And Midscale Hotels, Yolanda M. Tselepidakis
Honors Theses and Capstones
Twitter has demanded a presence in company brands since its start up in 2008, including the hotel industry. As an up and coming marketing tool, the social media website is still new to both hotels and their guests. Observing the different strategies incorporated by luxury and midscale hotels, the paper provides explanations on how these two segments differ in utilizing Twitter. Through direct interviews with US luxury and midscale hotels and analyzing individual Twitter feeds, it was found that luxury hotels and their target market are much more active on Twitter than the midscale hotel segment. Implications suggest that although …