Business Commons^™

Secondary Features Of Importance For A Url Ranking, Atajan Abdyyev

Dissertations and Theses

This paper investigates the impact of secondary ranking factors on webpage relevance and rankings in the context of Search Engine Optimization (SEO), focusing on the jewelry domain within the United States e-commerce market. By generating a keyword list related to jewelry and retrieving top URLs from Google's search results, the study employs machine learning models including XGBoost, CatBoost, and Linear Regression to identify key features influencing webpage relevance and rankings.The findings highlight specific optimal ranges for features like Outlinks, Unique Inlinks, Flesch Reading Ease Score, and others, indicating their significant impact on better rankings. Notably, Random Forest model performed best …

Information, Communication, And Technology In Developing Countries: The Impediment To Nigeria Economic Growth, Fatima Ali Muhammed

Dissertations and Theses

Technological revolution has shifted the world to a post-industrial society as information communication and technology (ICT) govern the centrality of human interaction. ICT has become widely influential at all levels of life, especially socially and economically.

In the 21st century, innovative technologies have become a crucial element of accelerating all factors of production to deliver rapid and effective results in every sector of the economy. The Internet, as a component of ICT, has become the global computing network that facilitates the access, analysis and dissemination of infinite information rapidly using advanced technology.

Policy makers, researchers, business leaders, academics are all …

Maturity Model For Customer-Centric Approach In Enterprise: The Case Of E-Commerce And Online Retail Industry, Soheil Zarrin

Dissertations and Theses

The network technologies are changing the dynamics of the interaction between customer and provider. Customers demand closer relationships and higher investment between partners, as well as cooperation between companies to build supporting technologies for their unique needs. Customer-centricity is defined as interaction with the customer through various touchpoints and aggregating these relations to create a position for the customer. Each Customer has a different need and expectation from the provider or seller, and companies need to be flexible enough to fulfill their needs. One of the reasons organizations invest less in customer experience is that they believe they are already …

Crafting A Space: A Feminist Analysis Of The Relationship Between Women, Craft, Business And Technology On Etsy.Com, Elizabeth Gillette Offensend

Dissertations and Theses

In recent years, craft fairs, shows and markets where crafters sell their handmade goods such as pottery, jewelry, handmade clothes and needlework have grown in popularity across the United States. A common intent among individuals in this community echo political statements made by the turn of the century Arts and Crafts movement, while there are political aspects of the community that can also be seen as an extension of the third wave feminist do-it-yourself (DIY) ethic of the late 1990s. This newly enlarged community of crafters that congregates in person also has a strong online presence. Etsy.com plays a large …