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An Investigation To Measure The Performance Of Commercial Printing Firms For Conducting Business-To-Customer Activities On The Web, Devang Pranlal Mehta
An Investigation To Measure The Performance Of Commercial Printing Firms For Conducting Business-To-Customer Activities On The Web, Devang Pranlal Mehta
Dissertations and Theses @ UNI
This research was conducted to investigate the current status of commercial printing firms regarding the success of their performance using Web technology for conducting business-to-customer (B2C) activities. It was primarily based on Rogers' innovation theory and Auger's empirical study. The impact of the Web technology on the organizational performance was studied. The organizational performance was divided into three levels: financial performance (FP), non-financial performance (NFP), and overall performance (OP). The financial performance was measured by four financial indicators; whereas, the non-financial performance was measured by three non-financial indicators. The overall performance was then measured by adding the four financial performance …