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Full-Text Articles in Business
Destination Website Emetrics, Patrick Horan, Andrew Frew
Destination Website Emetrics, Patrick Horan, Andrew Frew
Conference papers
The priority of the research is thus to establish which criteria are important for destination websites and to determine a mechanism for their measurement. These criteria are divided into both macro- and micro- level metrics which each combine to provide information that is actionable from a business’ perspective. This work lays the foundation for the anticipated outcome of this research, a robust methodology for measuring the effectiveness of destination websites coupled with a suite of actionable eMetrics that will accurately relate to the key business goals of a destination website.
Destination Websites Effectiveness Benchmarking, Patrick Horan, Andrew Frew
Destination Websites Effectiveness Benchmarking, Patrick Horan, Andrew Frew
Conference papers
This presentation examines the steps that should be taken in order to construct a comprehensive framework to evaluate the effectiveness of destination management systems from a hotel SME's perspective.
Destination Management Systems – Electronic Distribution Effectiveness Amongst Smes In The Hotel Sector, Patrick Horan, A Frew
Destination Management Systems – Electronic Distribution Effectiveness Amongst Smes In The Hotel Sector, Patrick Horan, A Frew
Conference papers
Tourism is an information intensive activity and the generation, gathering, processing, application and communication of information are vitally important for day-to-day operations (Buhalis, 1994). Tourists rely on a wealth of information before making a decision (Horan and MacDonaill 1996). Hospitality operators, especially SMEs, have little data upon which to base an assessment of electronic distribution channel effectiveness with sparse look-to-book ratios being among the few metrics offered. This presentation attempts to assess effectiveness criteria from both client and server perspectives and will map both qualitative and quantitative data into a modelling process to represent the effectiveness of distribution channels, DMS …
Analysis Of The Volume, Value And Conversion Performance Of A National Destination Marketing System Website., Patrick Horan, P Mccarthy, Andrew Frew
Analysis Of The Volume, Value And Conversion Performance Of A National Destination Marketing System Website., Patrick Horan, P Mccarthy, Andrew Frew
Conference papers
In 1998, the Scottish Tourist Board sought to develop a ‘real time’ database covering all tourism products and services throughout Scotland through visitscotland.com. Since then over £3m has been invested in this project with some 15,000 businesses and 17,500 products covering the whole spectrum of tourism business now searchable through the Web. The claim has been that there would be an increase in business being generated, initially with bookings through the more traditional channels such as telephone, fax, mail as well as e-mail and there has also been the anticipation that the official national tourist board website would generate significant …