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Full-Text Articles in Business
Two To Tango Is Not Enough: How To Build Ecosystems For Smart Service Innovation?, Jan-Philipp BüChler Prof. Dr.
Two To Tango Is Not Enough: How To Build Ecosystems For Smart Service Innovation?, Jan-Philipp BüChler Prof. Dr.
Case Studies
Senior managers of two German mid-sized world market leaders in sensor electronics (ifm electronic) and mechanical engineering (GEA Group) discuss the opportunities and barriers of developing smart service innovations. The case study addresses different roles and patterns in ecosystems of multiple collaborating actors in different stages of development. The open-end discussion invites learners to evaluate the opportunities from different perspectives based on industry-specific experiences.
Entering The Next Level Of Value Generation: Servitization And Digitization For Industry 4.0 By Ifm Electronic, Robert Ciszewski, Jan-Philipp Büchler Prof Dr
Entering The Next Level Of Value Generation: Servitization And Digitization For Industry 4.0 By Ifm Electronic, Robert Ciszewski, Jan-Philipp Büchler Prof Dr
Case Studies
Ifm electronic is a mid-sized wold market leader in sensor electronics for industry and automotive applications. The hidden champion shows an impressive growth trajectory in the last 20 years from around 200 mio. € to 1 bn. € in 2019. In this case study, the ambitious leaders of this company start to elaborate the strategy for achieving the next billion. Students are required to identify the drivers of growth in the past decades and evaluate the steadiness of this recipe for success in the context of major shifts and technological advances in key customer industries such as industry 4.0 and …
Gea Farm Technologies: Building Core Competencies Through Internal And External Growth, Jan-Philipp Büchler Prof Dr, Axel Faix Prof Dr, Gregor Brüggelambert Dr, Anna Weiland
Gea Farm Technologies: Building Core Competencies Through Internal And External Growth, Jan-Philipp Büchler Prof Dr, Axel Faix Prof Dr, Gregor Brüggelambert Dr, Anna Weiland
Case Studies
GEA Farm Technologies is a mid-sized world market leader of mechanical equipment and service solutions for milk production and livestock farming. The so-called hidden champion developed a set of capabilities and core competencies to innovate the industry’s established business model through a two-fold strategy balancing internal and external growth. The case study invites students to explore the benefits and limits of this business model innovation and requires them to investigate further strategic options for growth.