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Full-Text Articles in Business
Retail Visual Assistant Digital Artefact, Neville Knott
Retail Visual Assistant Digital Artefact, Neville Knott
Dissertations
Window display, store layout and visual merchandising are defined as the ability to attract and sell to the consumer silently. One of the biggest challenges facing small retail businesses in towns and villages around the globe is how to compete against large multinationals in the visual layout and presentation of their merchandise and shops. One of the key advantages that large retail units have over small ones is professionally merchandised stock incorporated into a strategic spatial layout. The cost of employing a full- or part-time design expert within the field of visual merchandising is not viable for smaller shops, resulting …
Exploring Spatial Business Data: A Roa Based Ecampus Application, Thanh Thoa Pham Thi, Linh Truong- Hong, Junjun Yin, James Carswell
Exploring Spatial Business Data: A Roa Based Ecampus Application, Thanh Thoa Pham Thi, Linh Truong- Hong, Junjun Yin, James Carswell
Conference papers
In "Smart" environments development, providing users with search utilities for interacting efficiently with web and wireless devices is a key goal. At smaller scales, Google Maps and Google Earth with satellite and street views have helped users for querying general information at specific locations. However, at larger local scales, where detailed 3D geometries linked to business data are needed, there is a recognized lack of related information and functionality for in depth exploration of an area. Linking spatial data and business data helps to enrich the user experience by fulfilling more task specific user needs. This paper presents an eCampus …
Technology Readiness In A B2b Online Retail Context: An Examination Of Antecedents And Outcomes, Roisin Vize, Joseph Coughlan, Aileen Kennedy, Fiona Ellis-Chadwick
Technology Readiness In A B2b Online Retail Context: An Examination Of Antecedents And Outcomes, Roisin Vize, Joseph Coughlan, Aileen Kennedy, Fiona Ellis-Chadwick
Articles
This paper develops and empirically tests a model that examines the role of Technology Readiness (TR) in the Business-to-Business (B2B) context. It examines how the antecedents of TR affect the construct, and how the construct affects evaluations of a complex credence based B2B service. The research investigates how the retailers’ TR impacts their evaluation of web solution service providers (WSSPs). It responds to previous research calls by extending the TR construct from the business-to-consumer (B2C) perspective that is traditional in the extant literature into the B2B domain. The key findings of a survey conducted with 133 firms in the retail …