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E-Commerce

Technological University Dublin

Conference papers

2004

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Destination Websites Effectiveness Benchmarking, Patrick Horan, Andrew Frew Jan 2004

Destination Websites Effectiveness Benchmarking, Patrick Horan, Andrew Frew

Conference papers

This presentation examines the steps that should be taken in order to construct a comprehensive framework to evaluate the effectiveness of destination management systems from a hotel SME's perspective.

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