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The Influence Of Price, Status Consumption And Reference Groups On Consumer Attitude To Purchase Counterfeit Sport Products In Uae, Hamza Salim Khraim
The Influence Of Price, Status Consumption And Reference Groups On Consumer Attitude To Purchase Counterfeit Sport Products In Uae, Hamza Salim Khraim
Irish Business Journal
The purpose of this study is to explore factors that influence the consumers' attitude to purchase counterfeit sports products in the UAE. We will examine the influence of price, status consumption and reference groups on consumers’ attitudes to purchase counterfeited sport products in the UAE. A sample of 235 respondents was collected for the study, which was carried out in two famous sports retailers GO Sports and Rebook in the UAE. The collected data were analyzed using SPSS. Different analytical tools have been used including, descriptive statistics, and multiple regression. Results show that price and reference groups have a positive …
Organisational Factors Determining Export Performance And Electronic Commerce Adoption: An Empirical Investigation, Breda Kenny, Mairéad Clohessy
Organisational Factors Determining Export Performance And Electronic Commerce Adoption: An Empirical Investigation, Breda Kenny, Mairéad Clohessy
Irish Business Journal
Ireland’s economic performance over the past two decades was largely driven by the exporting sector of the economy. Vigorous export growth largely reflected the success of the economy in securing inward foreign direct investments flows, mainly from the United States (Central Bank and Financial Services Authority of Ireland, 2009). Given that Ireland has a population of just over 4.23 million (CSO, 2006) it is imperative that Irish organisations expand into foreign markets to gain a larger market base. It is against this background of international trade that this paper is set. This is a study of export performance and electronic …