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Understanding Adoption And Continual Usage Behaviour Towards Internet Banking Services In Hong Kong, Siu Cheung Chan

Theses & Dissertations

Banks and financial institutions in Hong Kong are increasingly finding themselves facing rapid increases in turbulence and complexity, leading to greater uncertainty and increased competition. Customers are also becoming more demanding. Apart from the traditional type of banking services, customers today require more personalized products and services, and access to such services at any time, and at any place. Although there is no panacea for banks to stay competitive, Internet Banking is one of the advanced information technologies they can employ to achieve a high level of customer services.

Internet Banking is an emerging technology that permits conduct of banking …