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Hospital Marketing And The Internet: Revisited, C. David Shepherd, Daniel Fell
Hospital Marketing And The Internet: Revisited, C. David Shepherd, Daniel Fell
Faculty and Research Publications
In 1995 a study was conducted to explore the use of the Internet in hospital marketing. Use of the Internet has exploded since that study was published. This manuscript replicates the 1995 study and extends it by investigating several managerial and operational issues concerning the use of the Internet in hospital marketing.