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Full-Text Articles in Business

Toward Personalized Answer Generation In E-Commerce Via Multi-Perspective Preference Modeling, Yang Deng, Yaliang Li, Wenxuan Zhang, Bolin Ding, Wai Lam Oct 2022

Toward Personalized Answer Generation In E-Commerce Via Multi-Perspective Preference Modeling, Yang Deng, Yaliang Li, Wenxuan Zhang, Bolin Ding, Wai Lam

Research Collection School Of Computing and Information Systems

Recently, Product Question Answering (PQA) on E-Commerce platforms has attracted increasing attention as it can act as an intelligent online shopping assistant and improve the customer shopping experience. Its key function, automatic answer generation for product-related questions, has been studied by aiming to generate content-preserving while question-related answers. However, an important characteristic of PQA, i.e., personalization, is neglected by existing methods. It is insufficient to provide the same “completely summarized” answer to all customers, since many customers are more willing to see personalized answers with customized information only for themselves, by taking into consideration their own preferences toward product aspects …


The Role Of Institution Based Trust In Iot Environment: A Theoretical Model, Anupam K. Nath Jun 2022

The Role Of Institution Based Trust In Iot Environment: A Theoretical Model, Anupam K. Nath

Southern University College of Business E-Journal

Internet of Things (IoT) is rapidly gaining popularity at the industrial as well as personal level. This rapid adoption of IoT has created privacy, security, and other relevant concerns. In this paper, we develop a theoretical model based on the Trust-based model that can help us understand a user's adoption of an IoT device.


Role Of E-Commerce In Growth Of Business In U.P., Rajesh Kumar Shukla May 2022

Role Of E-Commerce In Growth Of Business In U.P., Rajesh Kumar Shukla

Management Dynamics

No abstract provided.


Pinduoduo: So Far, So Good. Now What?, Singapore Management University Mar 2022

Pinduoduo: So Far, So Good. Now What?, Singapore Management University

Perspectives@SMU

China’s e-commerce upstart came to the party late but still caught up with Alibaba and JD.com