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Full-Text Articles in Business

Determinants Of Consumer Behavior In An E-Commerce Environment, Xiang Xue Aug 2002

Determinants Of Consumer Behavior In An E-Commerce Environment, Xiang Xue

Electronic Theses and Dissertations

Online specialty food and beverage marketing has developed rapidly in the last decade. With the obvious increase in the sales income, researchers showed more and more interests in this promising market. Previous studies in this field primarily focused on the demographic profiling of the online specialty food consumers as well as initial analysis in the factors that motivate their purchase behavior. However, it is far from fully explaining consumer's online shopping activities. In order to solve these problems, new methods should be attempted to determine the factors influencing consumer's online buying behavior. A cluster analysis was developed to identify what …


Product Schema Integration For Electronic Commerce: A Synonym Comparison Approach, Guanghao Yan, Wee-Keong Ng, Ee Peng Lim May 2002

Product Schema Integration For Electronic Commerce: A Synonym Comparison Approach, Guanghao Yan, Wee-Keong Ng, Ee Peng Lim

Research Collection School Of Computing and Information Systems

In any electronic commerce system, the heterogeneity of product descriptions is a critical impediment to efficient business information exchange. In the ABECOS electronic commerce system, buyer agents, seller agents, and directory agents liaise with one another in e-commerce activities. Only when agents have a common ontology of product descriptions (also called product schemas) are they able to interact seamlessly in e-commerce activities. This gives rise to the product schema integration problem (PSI); the problem of integrating heterogeneous schemas of a certain product into one globally compatible schema. We adopt an integration approach based on product attribute synonyms. We give a …


E-Conomy- From Here To Where? 3rd International We-B Conference, Nick Lethbridge (Ed.) Jan 2002

E-Conomy- From Here To Where? 3rd International We-B Conference, Nick Lethbridge (Ed.)

Research outputs pre 2011

No abstract provided.


The Emergence Of Online Retail Commerce And The Influence Of Risk On Its Growth, Thidaluk Thangkabutra Jan 2002

The Emergence Of Online Retail Commerce And The Influence Of Risk On Its Growth, Thidaluk Thangkabutra

Theses Digitization Project

No abstract provided.