Business Commons^™

Information, Communication, And Technology In Developing Countries: The Impediment To Nigeria Economic Growth, Fatima Ali Muhammed

Dissertations and Theses

Technological revolution has shifted the world to a post-industrial society as information communication and technology (ICT) govern the centrality of human interaction. ICT has become widely influential at all levels of life, especially socially and economically.

In the 21st century, innovative technologies have become a crucial element of accelerating all factors of production to deliver rapid and effective results in every sector of the economy. The Internet, as a component of ICT, has become the global computing network that facilitates the access, analysis and dissemination of infinite information rapidly using advanced technology.

Policy makers, researchers, business leaders, academics are all …

Youtube Money: The Impact Of Brand Management On Online Video Companies, Samantha Perry

Honors Program Theses

Many YouTube channels today operate not only as miniature media outlets, but as fully functional media companies operating independently through advertising revenue. The top creators of content on YouTube bring in millions of dollars of revenue each year. This thesis seeks to answer the question of how content creators can harness the power of brand management strategy in order to maximize revenue and grow their audiences over time. I overview current trends among content creators industry-wide, and then focus on a group of channels to analyze their brand management habits on- and off-line. I then examine data from brands’ videos …

Understanding The Digital Divide As It Relates To Electronic Commerce, Franklin D. Gaillard

Theses and Dissertations in Business Administration

There exists an electronic digital divide within the United States. This digital divide concerns access to the Internet and its corresponding technologies. The U.S. government is concerned about the digital divide because it appears that certain ethnic groups and income levels are being excluded from computer technologies and the Internet. These groups include African Americans and Hispanics, who are lagging the Caucasians significantly in gaining access to the Internet. For a while the gap between majority and minority groups appeared to be widening. Since Internet access is a prerequisite to electronic commerce, an understanding of the relationship between the digital …

Privacy On The Internet : Investigation Into Corporate Privacy Policy Of Australian Large Private Sector Organisations On The Internet, Keiko Sato

Theses: Doctorates and Masters

The popularity of the Internet has been dramatically increased over recent years. The rapid growth of this technology and its international use has made it almost impossible to regulate the internet. As a result, the Internet has certainly provided freedoms to people and it has led to some abusing systems. Privacy is one of the major issues in the development of Electronic Commerce using the Internet. As an enormous amount of personal information is transmitted to several hosts connecting to the Internet, the information can be accessed by both authorised and unauthorised people. Although it is certain that there are …

A Study Of Australian Managers' Perceptions Of The Internet, Roman Vargha

Theses : Honours

Despite its young age the Internet has grown to become a significant new medium for businesses and their customers. The existing literature suggests that some businesses are not going on-line whilst others are: embracing the new technology, but as yet little research has been conducted as to the reasons for this difference in take-up rate. Even less research has been conducted from an Australian perspective, with most research originating in the United States. This preliminary study explored the differing perceptions of eight Perth-based managers of businesses that are on-line compared to those that are not on-line. Of particular interest was …