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Full-Text Articles in Business
When The Social Networks And Internet Come To The Rescue Of Entrepreneurs: The Problematic Of Crowdfunding In Africa, Omenguele Rene Guy, Mbouolang Yimpi Cedric
When The Social Networks And Internet Come To The Rescue Of Entrepreneurs: The Problematic Of Crowdfunding In Africa, Omenguele Rene Guy, Mbouolang Yimpi Cedric
The Journal of Entrepreneurial Finance
Since 2007, crowdfunding platforms have abounded on the web. It is estimated at 2.5 billion dollars the potential of the crowdfunding market in sub-Saharan Africa by 2025. The objective of this paper is to make an inventory of Crowdfunding activities in Africa, region with a most restrictive access to bank loan by SMEs, start-ups and young entrepreneurs. It appears from the economic and socio-cultural realities that Africa is a region with more potential catalyst for crowdfunding industry takeoff. However, there are many factors which are presented in this study as potential inhibitors of African CF market competiveness. This study has …
Small Business Strategies For Sustainability Beyond 10 Years, Gabriel E. Warren, Lynn Szostek
Small Business Strategies For Sustainability Beyond 10 Years, Gabriel E. Warren, Lynn Szostek
International Journal of Applied Management and Technology
Small businesses are vital to the health of the U.S. economy, as they account for approximately 50% of all jobs and 99% of all firms. Historically, there has been a problem with small businesses being able to sustain their operations beyond 10 years. According to the U.S. Small Business Administration, when averaged across all industries, approximately 75% of new businesses failed within the first 5 years. The purpose of this multiple case study was to explore the business strategies some small business owners use to sustain their company beyond 10 years of operation. Data were gathered through semistructured interviews and …
Marketing Strategies Of Mobile Game Application Entrepreneurs, Talaya C. Waller, Robert J. Hockin, Gina S. Smith
Marketing Strategies Of Mobile Game Application Entrepreneurs, Talaya C. Waller, Robert J. Hockin, Gina S. Smith
International Journal of Applied Management and Technology
Mobile game application entrepreneurs can offer many benefits to the U.S. economy; however, 80% of the entrepreneurs in this study stated that marketing their mobile applications was a major business challenge. Based on Schumpeter’s theory of economic development and new value creation of technological innovation, the purpose of this phenomenological study was to explore the strategies that entrepreneurs have used to market their mobile game application development businesses successfully. Twenty mobile game application entrepreneurs from northern California, who successfully sustained their businesses for 3 or more years, completed semistructured interviews. Moustakas' modified van Kaam method was used and included coding …
Adroll: A Case Study Of Entrepreneurial Growth, Todd A. Finkle
Adroll: A Case Study Of Entrepreneurial Growth, Todd A. Finkle
New England Journal of Entrepreneurship
This case study examines the background, start up, and growth of one of the fastest-growing companies in the United States, AdRoll. It explores the various strategic factors related to the growth of AdRoll and how these issues must be addressed in order to maintain its level of growth.This case study is especially interesting not only because it focuses on one of the fastest-growing firms in the country, but also because it addresses on an understudied topic within the field of entrepreneurship, entrepreneurial growth.
Internet Entrepreneurship And Economic Growth, Gerald V. Post, John F. Pfaff
Internet Entrepreneurship And Economic Growth, Gerald V. Post, John F. Pfaff
Journal of International Technology and Information Management
This paper looks at national attempts to promote economic growth through the Internet. Growth can be driven through service exports or internally through increased service transactions and fostering entrepreneurship. India is often held as an example of service exports, but economic statistics show that India might not be a good example for other nations because net service trade is negative and wages have been economically distorted. Ultimately, developing nations need to find internal growth models. Internal growth could be driven though increased consumption due to improved information, or increased investment expenditures from infrastructure investments.
Propensity To Trust, Purchase Experience, And Trusting Beliefs Of Unfamiliar E-Commerce Ventures, Gregory B. Murphy
Propensity To Trust, Purchase Experience, And Trusting Beliefs Of Unfamiliar E-Commerce Ventures, Gregory B. Murphy
New England Journal of Entrepreneurship
Trust has become a major issue among online shoppers. This underresearched subject will predictably determine the success or failure of e-commerce vendors. The lack of face-to-face interaction, the inability to inspect goods and services prior to purchase, and the asynchronous exchange of goods and money all contribute to the perceived risk of purchasing online and the resulting need for trust. Trust is particularly critical for small and new Internet ventures confronted by the liability of newness (Stinchcombe 1965). Lacking, among other things, a name that is readily recognized in the marketplace, entrepreneurial Internet ventures require trust if they are to …