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The Impact Of Mobile Banking Customer Experience On Loyalty Among Millennials In South Africa, Justice Ncube, Salah Kabanda
The Impact Of Mobile Banking Customer Experience On Loyalty Among Millennials In South Africa, Justice Ncube, Salah Kabanda
African Conference on Information Systems and Technology
Banks need to remain competitive in the ever-changing business environment. Millennials are one of the largest customer segments with a large digital and mobile appetite; as a result, they form a natural target for banks. To increase their customer base, banks need to ensure that their customer experience strategy caters for these young customers in accordance with their expectations. This study explores factors that influence customer experience in mobile banking and how this experience influences customer loyalty to their bank. This study used a mixed-methods strategy and collected data from 344 mobile banking users via an online survey questionnaire and …
A Psychological Profile Of The Digitized Economy: Who Buys Cryptocurrencies, Nfts, And Meme-Stocks (And Why)?, Nicole Wolfe
A Psychological Profile Of The Digitized Economy: Who Buys Cryptocurrencies, Nfts, And Meme-Stocks (And Why)?, Nicole Wolfe
Undergraduate Student Research Internships Conference
As the global digital economy continues to grow in interest and financial worth, it is imperative to harvest data to gain early information on this nuanced economy. Already, we have witnessed billions of dollars in losses and wins at the blink of an eye, encouragement to invest from well-known celebrities and politicians, and high anxiety from the newness, power consumption, and potential outcomes of this nuanced system. Stemming from the lack of solid evidence in this emerging field, we hope to gain more insight on the early players and variation within the digitized economy. Similarly, we hope to identify specific …