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Full-Text Articles in Business

E-Business - Making The Move From Traditional To Next Generation Marketing Strategies: An Exploratory Study Of Irish Organisations, Ethel Claffey Jun 2017

E-Business - Making The Move From Traditional To Next Generation Marketing Strategies: An Exploratory Study Of Irish Organisations, Ethel Claffey

The ITB Journal

In an era in which Irish firms face an increasingly competitive environment, it is essential that they explore the e-business option. Experience worldwide shows that this is now one of the most effective ways to increase sales, productivity and profits, if incorporated effectively into the strategic planning process. While much has been written about the potential impact of the Internet on marketing strategies, very little of the debate has been focused on Irish conditions and practice and on how Irish companies are adapting to the e-business environment. This paper reviews the diffusion of Internet access and use, with a view …


Virtual Credit Card Processing System, Geraldine Gray, Karen Church, Tony Ayres Nov 2015

Virtual Credit Card Processing System, Geraldine Gray, Karen Church, Tony Ayres

The ITB Journal

The virtual credit card processing system is an e-business system we have developed which provides a secure and universal mechanism for making purchases over the Internet. The system uses Remote Method Invocation (RMI), Java Server Pages (JSP), Java Servlets and Java Database Connectivity (JDBC). We also look at the possibility of implementing the system using the Web Services architecture.


The Role Of Cryptography In Security For Electronic Commerce, Ann Murphy, David Murphy Nov 2015

The Role Of Cryptography In Security For Electronic Commerce, Ann Murphy, David Murphy

The ITB Journal

Many businesses and consumers are wary of conducting business over the Internet due to a perceived lack of security. Electronic business is subject to a variety of threats such as unauthorised access, misappropriation, alteration and destruction of both data and systems. This paper explores the major security concerns of businesses and users and describes the cryptographic techniques used to reduce such risks.