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Full-Text Articles in Business
Analysis Of The Volume, Value And Conversion Performance Of A National Destination Marketing System Website., Patrick Horan, P Mccarthy, Andrew Frew
Analysis Of The Volume, Value And Conversion Performance Of A National Destination Marketing System Website., Patrick Horan, P Mccarthy, Andrew Frew
Conference papers
In 1998, the Scottish Tourist Board sought to develop a ‘real time’ database covering all tourism products and services throughout Scotland through visitscotland.com. Since then over £3m has been invested in this project with some 15,000 businesses and 17,500 products covering the whole spectrum of tourism business now searchable through the Web. The claim has been that there would be an increase in business being generated, initially with bookings through the more traditional channels such as telephone, fax, mail as well as e-mail and there has also been the anticipation that the official national tourist board website would generate significant …
Failing To Make That Connection:An Analysis Of The Web Reservation Facility In The Top 50 International Hotel Chains, Patrick Horan, Peter O'Connor
Failing To Make That Connection:An Analysis Of The Web Reservation Facility In The Top 50 International Hotel Chains, Patrick Horan, Peter O'Connor
Conference papers
Consumers increasingly expect to be able to locate and book suitable hotel accommodation in a single seamless process over the World Wide Web. By assessing the facilities provided by the top 50 worldwide hotel companies, the current level of sophistication of hotel Web reservations facilities is established. Factors such as the provision of search facilities, on-line availability and rate quotations and security are examined. In addition, a comparison is made between the information obtained over the Web and that available through each company’s call centre in an attempt to assess the accuracy and credibility of data obtained through Web reservations …