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California State University, San Bernardino

E-commerce

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Full-Text Articles in Business

Data-Driven Forecasting For Effective Demand Management In The E-Commerce Ecosystem, Chirag Pandey May 2024

Data-Driven Forecasting For Effective Demand Management In The E-Commerce Ecosystem, Chirag Pandey

Electronic Theses, Projects, and Dissertations

This culmination project investigated and analyzed the impact of factors influencing sales forecasting models in the e-commerce ecosystem. The research questions are: Q1) To what extent are sales forecasting models in the e-commerce ecosystems influenced by customer demographic variables such as gender, age, and geographic locations? Q2) To what extent are sales forecasting models in the e-commerce ecosystems influenced by product specific factors? The datasets used were from Kaggle, and the Worldometer websites. The findings are: Q1) Individuals aged '55 or over' significantly impact total sales in both the USA and Brazil. Male consumers consistently accounted for a higher proportion …


Impact On Revenue Generation Of Olist Ecommerce Company On The Basis Of Various Product Parameters, Trupti Sanjay Niwate Aug 2021

Impact On Revenue Generation Of Olist Ecommerce Company On The Basis Of Various Product Parameters, Trupti Sanjay Niwate

Electronic Theses, Projects, and Dissertations

E-commerce business is the most trending business in the entire world. Due to the COVID-19 pandemic, the global market of e-commerce is much more active than the traditional in-store market. Over the period, people used the internet more, which has incentivized them to shop online because it saves time and effort.

Specifically, in Latin America, the E-Commerce business is expanding at a tremendous rate. In particular, Brazil is a major business hub when we consider an e-commerce business since it has given a major impact on the world‘s total e-commerce business. Olist, the main e-commerce company which helps other marketers …


Assessment Of Adaptability Of A Supply Chain Trading Agent’S Strategy: Evolutionary Game Theory Approach, Yoon Sang Lee, Riyaz T. Sikora Jan 2019

Assessment Of Adaptability Of A Supply Chain Trading Agent’S Strategy: Evolutionary Game Theory Approach, Yoon Sang Lee, Riyaz T. Sikora

Journal of International Technology and Information Management

With the increase in the complexity of supply chain management, the use of intelligent agents for automated trading has gained popularity (Collins, Arunachalam, B, et al. 2006). The performance of supply-chain agents depends on not just the market environment (supply and demand patterns) but also on what types of other agents they are competing with. For designers of such agents it is important to ascertain that their agents are robust and can adapt to changing market and competitive environments. However, to date there has not been any work done that assesses the adaptability of a trading agent’s strategy in the …


Online Trust Cues: Perceptions And Application, Antonina A. Bauman Jan 2016

Online Trust Cues: Perceptions And Application, Antonina A. Bauman

Journal of International Technology and Information Management

This qualitative study analyzes perceptions of online trust cues as identified by shoppers from three countries: Germany, Russia, and the USA. A novel approach of the repertory grid method is used to study online trust cues in business-to-consumers commercial online transactions. This study resulted in the list of web site elements and features that consumers recognize as trust cues and use to evaluate e-vendor’s trustworthiness. Findings show that out of fourteen categories of online trust cues, identified by online shoppers, three categories of online trust cues are found to be common across three cultures while eleven categories are culture specific. …