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California State University, San Bernardino

Analytics

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Full-Text Articles in Business

Impact On Revenue Generation Of Olist Ecommerce Company On The Basis Of Various Product Parameters, Trupti Sanjay Niwate Aug 2021

Impact On Revenue Generation Of Olist Ecommerce Company On The Basis Of Various Product Parameters, Trupti Sanjay Niwate

Electronic Theses, Projects, and Dissertations

E-commerce business is the most trending business in the entire world. Due to the COVID-19 pandemic, the global market of e-commerce is much more active than the traditional in-store market. Over the period, people used the internet more, which has incentivized them to shop online because it saves time and effort.

Specifically, in Latin America, the E-Commerce business is expanding at a tremendous rate. In particular, Brazil is a major business hub when we consider an e-commerce business since it has given a major impact on the world‘s total e-commerce business. Olist, the main e-commerce company which helps other marketers …


The Impact Of Analytics Utilization On Team Performance: Comparisons Within And Across The U.S. Professional Sports Leagues, Lee A. Freeman Oct 2016

The Impact Of Analytics Utilization On Team Performance: Comparisons Within And Across The U.S. Professional Sports Leagues, Lee A. Freeman

Journal of International Technology and Information Management

Business analytics, defined as the use of data to make better, more relevant, evidence-based business decisions, has received a great deal of attention in practitioner circles. Organizations have adopted business analytics in an effort to improve revenue, product placement, and customer satisfaction. Professional sports teams are no different. While analytics has been used for over 30 years, the use of analytics by professional sports teams is a relatively new concept. However, it is unclear whether the teams that have adopted analytics are seeing any results. If not, then perhaps analytics is not the right solution. Analyses across the four, major …