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Online Strategies For Small Businesses Affected By Covid-19: A Social Media And Social Commerce Approach, Julianne Itliong
Online Strategies For Small Businesses Affected By Covid-19: A Social Media And Social Commerce Approach, Julianne Itliong
Electronic Theses, Projects, and Dissertations
The Covid-19 pandemic has altered the way many US citizens work, live, and interact with one another. Many rules and regulations have been put in place by government officials to slow the spread of the virus because of how contagious it is in social settings. Because of these rules and regulations, many small businesses were forced to temporarily close their doors to the public in order to comply with the rules of social distancing and the ban on large gatherings. For some businesses, this shift from physical sales to digital sales has always been a part of their business models, …