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Business Commons

Open Access. Powered by Scholars. Published by Universities.®

E-Commerce

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California State University, San Bernardino

Theses Digitization Project

Consumer behavior

Publication Year

Articles 1 - 2 of 2

Full-Text Articles in Business

Business-To-Consumer Electronic Commerce In Japan, Haruyoshi Takaoka Jan 2004

Business-To-Consumer Electronic Commerce In Japan, Haruyoshi Takaoka

Theses Digitization Project

The purpose of the project was to examine the current situation of B2C e-commerce in Japan, consumers' online purchasing behavior, and attributes affecting online purchases. Since many companies are interested in starting or have started B2C e-commerce businesses, this study would aid companies in developing marketing strategies that would grow their businesses and build loyalty among consumers.


The Emergence Of Online Retail Commerce And The Influence Of Risk On Its Growth, Thidaluk Thangkabutra Jan 2002

The Emergence Of Online Retail Commerce And The Influence Of Risk On Its Growth, Thidaluk Thangkabutra

Theses Digitization Project

No abstract provided.