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Full-Text Articles in Business
Partnering For Value Perfection And Business Sustainability In The Cloud Services Brokerage Market, Richard Shang, Robert John Kauffman
Partnering For Value Perfection And Business Sustainability In The Cloud Services Brokerage Market, Richard Shang, Robert John Kauffman
Research Collection School Of Computing and Information Systems
The cloud computing and services market has advanced in the past ten years. They now include most IT services from fundamental computing to cutting-edge AI capabilities. With the widespread adoption of cloud services, clients are facing the fact that they are utilizing cloud resources at a sub-optimal level. Cloud services brokers (CSBs) grew from the market to fill the needs for cloud resource management and risk mitigation. Based on analysis of the cloud market and the case of cloud services brokerage and related activities in North America, we offer theoretical analysis for how value creation works, its impacts on the …
Generic Design Methodology For Smart Manufacturing Systems From A Practical Perspective, Part I—Digital Triad Concept And Its Application As A System Reference Model, Zhuming Bi, Wen-Jun Zhang, Chong Wu, Chaomin Luo, Lida Xu
Generic Design Methodology For Smart Manufacturing Systems From A Practical Perspective, Part I—Digital Triad Concept And Its Application As A System Reference Model, Zhuming Bi, Wen-Jun Zhang, Chong Wu, Chaomin Luo, Lida Xu
Information Technology & Decision Sciences Faculty Publications
Rapidly developed information technologies (IT) have continuously empowered manufacturing systems and accelerated the evolution of manufacturing system paradigms, and smart manufacturing (SM) has become one of the most promising paradigms. The study of SM has attracted a great deal of attention for researchers in academia and practitioners in industry. However, an obvious fact is that people with different backgrounds have different expectations for SM, and this has led to high diversity, ambiguity, and inconsistency in terms of definitions, reference models, performance matrices, and system design methodologies. It has been found that the state of the art SM research is limited …
A 2020 Perspective On "Client Risk Informedness In Brokered Cloud Services: An Experimental Pricing Study", Di Shang, Robert J. Kauffman
A 2020 Perspective On "Client Risk Informedness In Brokered Cloud Services: An Experimental Pricing Study", Di Shang, Robert J. Kauffman
Research Collection School Of Computing and Information Systems
Cloud computing and the cloud services market have advanced in the past ten years. Cloud services now include most information technology (IT) services from fundamental computing services to more cutting- edge artificial intelligence (AI) services. Accordingly, opportunities have emerged for research on the design of new market features to improve the cloud services market to benefit providers and users. Based on our observation of the recent development of cloud services, in this short research commentary, we share our agenda for future studies of this important sector of IT services.
A Strategic Value Appropriation Path For Cloud Computing, Abhishek Kathuria, Arti Mann, Jiban Khuntia, Robert J. Kauffman
A Strategic Value Appropriation Path For Cloud Computing, Abhishek Kathuria, Arti Mann, Jiban Khuntia, Robert J. Kauffman
Research Collection School Of Computing and Information Systems
Cloud-based information management is one of the leading competitive differentiation strategies for firms. With the increasing criticality of information management in value creation and process support, establishing an integrated capability with cloud computing is vital for organizational success in the changing landscape of business competition. These issues have received scant attention, however. We draw on the resource-based view, dynamic capability hierarchy concepts, and the perspective of operand and operant resources to suggest a cloud value appropriation model for firms. We argue that, to appropriate business value from cloud computing, the firm needs to effectively deploy cloud computing and leverage cloud …
Vungle Inc. Improves Monetization Using Big-Data Analytics, Bert De Reyck, Ioannis Fragkos, Yael Gruksha-Cockayne, Casey Lichtendahl, Hammond Guerin, Andre Kritzer
Vungle Inc. Improves Monetization Using Big-Data Analytics, Bert De Reyck, Ioannis Fragkos, Yael Gruksha-Cockayne, Casey Lichtendahl, Hammond Guerin, Andre Kritzer
Research Collection Lee Kong Chian School Of Business
The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry, once a customer enters the network, an ad-serving decision must be made in a matter of milliseconds. In this work, we describe the design and implementation of an ad-serving algorithm that incorporates machine-learning methods to make personalized ad-serving decisions within milliseconds. We developed this algorithm for Vungle Inc., one of the largest global mobile ad networks. Our approach also …
Joint Optimization Of Resource Provisioning In Cloud Computing, Jonathan David Chase, Dusit Niyato
Joint Optimization Of Resource Provisioning In Cloud Computing, Jonathan David Chase, Dusit Niyato
Research Collection School Of Computing and Information Systems
Cloud computing exploits virtualization to provision resources efficiently. Increasingly, Virtual Machines (VMs) have high bandwidth requirements; however, previous research does not fully address the challenge of both VM and bandwidth provisioning. To efficiently provision resources, a joint approach that combines VMs and bandwidth allocation is required. Furthermore, in practice, demand is uncertain. Service providers allow the reservation of resources. However, due to the dangers of over-and under-provisioning, we employ stochastic programming to account for this risk. To improve the efficiency of the stochastic optimization, we reduce the problem space with a scenario tree reduction algorithm, that significantly increases tractability, whilst …