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Strategies For Information Technology Small Business Owners To Sustain Beyond The First 5 Years, Edward Alan Rodarte

Walden Dissertations and Doctoral Studies

Small businesses are the foundation of an economy and spawn innovation, but small business owners fail at an alarming rate because they lack strategies to sustain business operations. Since 50% of small businesses fail within the first 5 years, small business sustainability research is critical to support small business owners. Grounded in entrepreneurial theory, the purpose of this multiple case study was to identify strategies information technology (IT) small business owners use to sustain operation beyond the first 5 years. The participants included four IT small business owners in the Southwestern United States who sustained operations beyond the first 5 …