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Platform Pricing With Strategic Buyers: The Impact Of Future Production Cost, Mei Lin, Xiajun Amy Pan, Quan Zheng
Platform Pricing With Strategic Buyers: The Impact Of Future Production Cost, Mei Lin, Xiajun Amy Pan, Quan Zheng
Research Collection School Of Computing and Information Systems
Two-sided platforms are often coupled with exclusive hardware products that connect two sides of users, the consumers of the hardware product (i.e., buyers) and the application developers (i.e., sellers). The hardware product in the platform business model introduces three important issues that are not yet well understood in the literature of platform pricing: potentially downward-trending production cost, product quality improvements, and consumers' strategic behaviors. Using analytical modeling, our study explicitly factors in these issues in analyzing a monopoly platform owner's two-sided pricing problem. The platform sequentially introduces and prices quality-improving hardware products, for which the costliness of quality may decrease. …
A Model Of Competition Between Perpetual Software And Software As A Service, Zhiling Guo, Dan Ma
A Model Of Competition Between Perpetual Software And Software As A Service, Zhiling Guo, Dan Ma
Research Collection School Of Computing and Information Systems
Software as a service (SaaS) has grown to be a significant segment of many software product markets. SaaS vendors, which charge customers based on use and continuously improve the quality of their products, have put competitive pressure on traditional perpetual software vendors, which charge a licensing fee and periodically upgrade the quality of their software. We develop an analytical model to study the competitive pricing strategies of an incumbent perpetual software vendor in the presence of a SaaS competitor. We find that, depending on both the SaaS quality improvement rate and the network effect, the perpetual software vendor adopts one …
A Model Of Competition Between Perpetual Software And Software As A Service, Zhiling Guo, Dan Ma
A Model Of Competition Between Perpetual Software And Software As A Service, Zhiling Guo, Dan Ma
Research Collection School Of Computing and Information Systems
Duplicate record, see https://ink.library.smu.edu.sg/sis_research/3744/. Software as a service (SaaS) has grown to be a significant segment of many software product markets. SaaS vendors, which charge customers based on use and continuously improve the quality of their products, have put competitive pressure on traditional perpetual software vendors, which charge a licensing fee and periodically upgrade the quality of their software. We develop an analytical model to study the competitive pricing strategies of an incumbent perpetual software vendor in the presence of a SaaS competitor. We find that, depending on both the SaaS quality improvement rate and the network effect, the …