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The Effects Of Recommender System On Sales Promotion Of High-Value Products: Evidence From A Field Experiment In The Real Estate Industry, Lian Liu

Dissertations and Theses Collection (Open Access)

Real estate sales industry in China has long suffered the problem of inefficient matching of customers to projects. Inspired by the design of recommender systems, which have been widely used in the online retail industry, and are shown to facility customer-product matching and improve sales, we apply this system to the real estate sales industry using a novel approach. Instead of recommending products to customers, we suggest the best potential customers to salespeople with whom they will conduct sales with. Using city-wide sales data from the largest real estate sales company in China, we first develop a recommend system based …