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Full-Text Articles in Business

Testing Mediation Via Indirect Effects In Pls-Sem: A Social Networking Site Illustration, Murad Moqbel, Rakesh Guduru, Ahasan Harun Oct 2020

Testing Mediation Via Indirect Effects In Pls-Sem: A Social Networking Site Illustration, Murad Moqbel, Rakesh Guduru, Ahasan Harun

Information Systems Faculty Publications and Presentations

Mediation analysis, in the context of structural equation modeling via partial least squares (PLSSEM), affords a better understanding of the relationships among independent and dependent variables, when the variables seem to not have a definite connection. In this paper, we demonstrate such an analysis in the context of social networking sites, using WarpPLS, a leading PLS-SEM software tool.


Creativity And Engagement In Ideas Crowdsourcing: A Situation Awareness Perspective, James Gitau Wairimu Aug 2020

Creativity And Engagement In Ideas Crowdsourcing: A Situation Awareness Perspective, James Gitau Wairimu

Theses and Dissertations

This dissertation investigates the influence of performance feedback in user motivation and creativity development in idea crowdsourcing engagement. Creativity occurs when users of idea crowdsourcing communities engage in direct and indirect interactions that expose them to a pool of knowledge that enhances their cognitive development leading to the contribution of novel ideas for innovation in organizations. Additionally, participant motivation to engage in ideas crowdsourcing is increased through rewards and conditions that make the ideation process more inclusive and enjoyable. An idea network design is developed by applying social network analysis principles. The idea network design consists of mechanisms for motivating …


User Choice Between Traditional And Computerized Methods: An Activity Perspective, Jun Sun Dec 2011

User Choice Between Traditional And Computerized Methods: An Activity Perspective, Jun Sun

Information Systems Faculty Publications and Presentations

Numerous computerized methods emerge to replace traditional methods in people’s personal, work and social lives, but many are hesitant to make the transition. This study examines the factors that influence human choice between different methods. According to Activity Theory, traditional and computerized methods are both tools that a person uses for a certain task. The situated experiences with various methods shape people’s attitude toward using them later in terms of tool readiness. The understanding leads to hypothesized relationships between user-, method- and task-specific factors and the dependent variable. The results from an empirical study support that method experiences have strong …