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Articles 1 - 6 of 6
Full-Text Articles in Business
Bridging Theory And Practice: A Mock Digital Ad Agency Approach To Enhance Student Preparedness For Immersive Digital Marketing Education, Christopher A. Wilkey, Austin Hostetter, Russell Wahlers
Bridging Theory And Practice: A Mock Digital Ad Agency Approach To Enhance Student Preparedness For Immersive Digital Marketing Education, Christopher A. Wilkey, Austin Hostetter, Russell Wahlers
Association of Marketing Theory and Practice Proceedings 2024
As the business world continues to evolve, the demand for skilled digital marketers is on the rise. In response to this industry need, educational institutions are tasked with developing innovative pedagogical approaches to equip students with the practical skills necessary for success in the digital marketing field. This paper presents a novel educational initiative implemented at a Midwestern university, where a mock digital ad agency class serves as a preparatory course for students entering an immersive digital marketing course as part of a digital marketing minor.
The mock digital ad agency class is designed to bridge the gap between theoretical …
A New Way Of Learning: Student Revelations From A Sport Development Service-Learning Course, Deondra E. Johnson
A New Way Of Learning: Student Revelations From A Sport Development Service-Learning Course, Deondra E. Johnson
Eagle Showcase: Excellence in Service-Learning
No abstract provided.
Flipping The Online Classroom – Comparing The Effectiveness Of Two Teaching Modalities For Online Experiential Learning Activities, William J. Zahn Ph.D.
Flipping The Online Classroom – Comparing The Effectiveness Of Two Teaching Modalities For Online Experiential Learning Activities, William J. Zahn Ph.D.
Association of Marketing Theory and Practice Proceedings 2022
Marketing educators recognize the importance of imparting theoretical marketing knowledge while also helping students acquire marketable skills through experiential learning. Experiential learning is active, reflective learning that encourages linking abstract lessons with concrete activities. Experiential education is learning by doing (Cowley, 2020; Frontczak, 1998),
Courses have shifted away from in-person lectures and moved online due to the Covid-19 epidemic (Thomason 2020). This shift has left an open question of the best way to include experiential learning in an online learning environment. In short, how can students best prepare for and learn from experiential learning without having face-to-face meetings with their …
Parent/Guardian Experience: How Schools Can Improve The Parent Experience And How That Leads To Positive Outcomes., Wesley H. Walters
Parent/Guardian Experience: How Schools Can Improve The Parent Experience And How That Leads To Positive Outcomes., Wesley H. Walters
National Youth Advocacy and Resilience Conference
Parent/Guardian eXperience: How creating an awesome Parent/guardian experience can lead to increased parent participation, and how parent participation leads to success of the student & the overall success of the school. The goal of this presentation is to engage parents in their child’s school experience by building a genuine connection with the school and a positive parent experience.
Don't Google It! Appeal To Students' Passions To Inspire Information Literacy, Ellen B. Derwin Ph.D.
Don't Google It! Appeal To Students' Passions To Inspire Information Literacy, Ellen B. Derwin Ph.D.
Georgia International Conference on Information Literacy
Who doesn’t love Google? Yet in courses all across disciplines at colleges and universities, faculty struggle with assigning work that requires research. Why? Students immediately Google (or use another search engine) to seek information and often ignore requirements to seek information that is relevant, credible, accurate and evidence-based. Despite partnering with librarians, grading with information literacy as a high priority, and guiding students to seek appropriate sources, googling without critical thinking happens on a regular basis. At Brandman University, this frustration for faculty occurs throughout the curriculum, even in courses such as Critical Thinking, Student Success, and Information Literacy, which …
Entrepreneurship Education Empowers Youth To Change Their Lives, Marianna Brashear, Jason Riddle
Entrepreneurship Education Empowers Youth To Change Their Lives, Marianna Brashear, Jason Riddle
National Youth Advocacy and Resilience Conference
The Foundation for Economic Education (FEE) aims at equipping Title 1 schools with free, hands-on, engaging materials that any teacher can facilitate either individually or in a classroom setting with no background in entrepreneurship necessary. These versatile lessons, courses, and workshops teach the entrepreneurial mindset optimizing opportunities for grades 8-12 students no matter which life/career path they choose.