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Full-Text Articles in Business
Cleaning Data Helps Clean The Air, Kelley Donalds, Xiangrong Liu
Cleaning Data Helps Clean The Air, Kelley Donalds, Xiangrong Liu
Management Faculty Publications
In this project, students use a real-world, complex database and experience firsthand the consequences of inadequate data modeling. The U.S. Environmental Protection Agency created the database as part of a multimillion dollar data collection effort undertaken in order to set limits on air pollutants from electric power plants. First, students explore the database to identify design limitations from the perspective of a data analyst with a specific goal. Second, students create a new database design which overcomes identified problems. Through this case study, students develop the skill to infer usage implications by studying the design of an existing database. This …
Using Noninvasive Brain Measurement To Explore The Psychological Effects Of Computer Malfunctions On Users During Human-Computer Interactions, Leanne M. Hirshfield, Philip Bobko, Alex Barelka, Stuart H. Hirshfield, Mathew T. Farrington, Spencer Gulbronson, Diane Paverman
Using Noninvasive Brain Measurement To Explore The Psychological Effects Of Computer Malfunctions On Users During Human-Computer Interactions, Leanne M. Hirshfield, Philip Bobko, Alex Barelka, Stuart H. Hirshfield, Mathew T. Farrington, Spencer Gulbronson, Diane Paverman
Management Faculty Publications
In today’s technologically driven world, there is a need to better understand the ways that common computer malfunctions affect computer users. These malfunctions may have measurable influences on computer user’s cognitive, emotional, and behavioral responses. An experiment was conducted where participants conducted a series of web search tasks while wearing functional nearinfrared spectroscopy (fNIRS) and galvanic skin response sensors. Two computer malfunctions were introduced during the sessions which had the potential to influence correlates of user trust and suspicion. Surveys were given after each session to measure user’s perceived emotional state, cognitive load, and perceived trust. Results suggest that fNIRS …