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Full-Text Articles in Business
The Influence Of Online Word Of Mouth On Product Sales In Retail E-Commerce: An Empirical Investigation, Alanah Davis, Deepak Khazanchi
The Influence Of Online Word Of Mouth On Product Sales In Retail E-Commerce: An Empirical Investigation, Alanah Davis, Deepak Khazanchi
Information Systems and Quantitative Analysis Faculty Proceedings & Presentations
The ability to exchange opinions and experiences online is known as online word of mouth (WOM). Due to the high acceptance of consumers and their apparent reliance on online WOM it is important for organizations to understand how it works and what kind of impact it has on product sales. Using the well-established notions of volume and valence to describe online WOM, we empirically evaluate the hypothesized relationship between online WOM in a retail e-commerce site and actual product sales. Our analysis of the data shows that there is a significant change in the number of products sold following the …
An Information Technology Therapy Approach To Micro-Enterprise Adoption Of Icts, Peter Wolcott, Sajda Qureshi, Mehruz Kamal
An Information Technology Therapy Approach To Micro-Enterprise Adoption Of Icts, Peter Wolcott, Sajda Qureshi, Mehruz Kamal
Information Systems and Quantitative Analysis Faculty Proceedings & Presentations
The advent of Information and Communication Technologies (ICTs) has opened up new opportunities for micro-enterprises to improve their businesses. However the challenges to using ICTs are impeding these businesses from growing into the drivers for development that they can be. This suggests that a potentially important driver of development needs to be supported. This paper investigates the adoption of ICTs in eight micro-enterprises in an underserved community of Omaha, Nebraska. Following an action research study, this research provides insight into the key challenges and opportunities facing micro-enterprises in their use of ICTs to create value for their businesses. Its contribution …
Employing Social Capital By Small & Medium Enterprises To Bear Fruit From Wireless Communications, Abdelnasser Abdelaal, Mehruz Kamal, Peter Wolcott
Employing Social Capital By Small & Medium Enterprises To Bear Fruit From Wireless Communications, Abdelnasser Abdelaal, Mehruz Kamal, Peter Wolcott
Information Systems and Quantitative Analysis Faculty Proceedings & Presentations
Wireless and mobile communications can save Small and Medium Enterprises (SMEs) significant time, money, and effort due to the mobility, flexibility, and ease of use mobile devices provide. SMEs that use such innovations can improve productivity, decrease costs, and enhance the quality of the business process. Lacking technical skills and financial resources, SMEs need special support from local communities and governments in order to survive the severe competition of big chain stores. This paper proposes a model for SMEs to adopt new innovations—those of wireless communications—by employing social capital. We have used a case study approach to show that social …