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The Impact Of Cultural And Religious Values On Adoption Of Innovation, Angela Hausman, Morris Kalliny
The Impact Of Cultural And Religious Values On Adoption Of Innovation, Angela Hausman, Morris Kalliny
Business and Information Technology Faculty Research & Creative Works
Although managing the adoption of innovations domestically can be frustrating, the complexity of the issue increases tremendously when companies take a global approach to marketing. Differences in cultural and religious values can have a great impact on the process of innovation adoption. This study investigates the role of these cultural and religious values, specifically, collectivism/individualism/, uncertainty avoidance and power distance. a conceptual model is presented to illustrate the relationship between cultural/religious values and adoption of innovation.