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Re-Engineering Xid Technologies - From Enterprise To Consumer Markets, Arcot Desai Narasimhalu
Re-Engineering Xid Technologies - From Enterprise To Consumer Markets, Arcot Desai Narasimhalu
Arcot Desai NARASIMHALU
Several studies have addressed the process of taking ideas to markets but few have shared the experiences of start up companies that have reexamined their product strategies and repositioned their products and services for better revenues and profits. This paper reports the efforts related to repositioning of XID technologies, a start up company, into new markets while continuing to exploit its core technical competencies.
Crossing The Chasm: The Xid Technologies Story, Arcot Desai Narasimhalu, Roberto Mariani
Crossing The Chasm: The Xid Technologies Story, Arcot Desai Narasimhalu, Roberto Mariani
Arcot Desai NARASIMHALU
XID Technologies is a face processing start up company built initially around a disruptive face recognition technology. The technology innovation came from Kent Ridge Digital Labs, a publicly funded software research laboratory in Singapore. Face recognition is the least intrusive and harmless among the various biometric solutions available in the market. The basic approach to human face recognition is to identify a robust feature set that was unique enough to differentiate amongst the many millions of human faces that the system was required to verify. The technology innovation used by XID framed the problem differently and thereby overcame the challenges …